via press release:
‘THE OFFICE,’ ‘CHUCK’ AND ‘HEROES’ DRIVE UNIQUE VISITORS AND PROPEL NBC.COM TO #1 RANKING AMONG COMPETITIVE BROADCAST NETWORK WEB SITES FOR JANUARY 2010
NETWORK WEBSITE DELIVERS TOP UNIQUE VISITORS, AVERAGE MINUTES, TOP AVERAGE MINUTES PER VISIT VERSUS THE COMPETITION
UNIVERSAL CITY, Calif. – February 16, 2010 – Fans of “The Office,” “Chuck” and “Heroes” flocked to NBC.com and propelled the website to a #1 ranking versus competitive broadcast network sites in monthly averages of unique visitors (8.6 million), minutes (126 million) and time spent per visit (8 minutes) according to the key industry source comScore.
NBC.com and it’s series sites, NBC network, delivered 9.5 million unique visitors.
With 1.1 million unique visitors, “The Office” exceeded all other competitive broadcast network show site. “The Office,” “Chuck” (830K) and “Heroes” (667K) delivered the most NBC unique visitors, respectively.
The driving forces behind “The Office” site’s traffic for January included the popular microsite, Jim & Pam: A Love Story, featuring highlights of the great moments from the Jim & Pam romance; Ryan’s in-universe site that, based on on-air content, showcases his blogs about his photography. Dunder Mifflin Infinity remains a top-performing social networking site on NBC.com, and The Office’s top ranked site feature. Dwight’s Diabolical Blog was a new “secret” blog tied directly into the on-air storyline, where Dwight plots his revenge on Jim in an effort to sabotage his Regional Manager aspirations.
With 20 million total minutes, “Chuck” users were the most engaged compared to all competitive broadcast network show sites. The series also took the #2 spot, behind “Heroes,” for the most full streams in NBC Rewind with 5.9 million. This success was due in part to Mission: Chuck Me Out, a social networking infused site and game that tapped into the show’s existing and impressive online fan base. Fans were mobilized and helped to spread the word about everything “Chuck,” including the premiere date. Additionally, NBC.com launched weekly “Chuck” features including the “Ass Man” Quiz and Casey Versus Game that were based on the plots of recent episodes.
In addition to it’s success in NBC unique visitors, “Heroes” delivered the most full episode streams in NBC Rewind with 7 million. Driving the “Heroes” sites popularity were the Heroes Carnival in-universe feature that opens up the “Heroes” world to fans and includes interactive stories. Other popular features include the “Heroes” Survival – where fans can create their own Hero, graphic novels and a sweepstakes.
NBC.com is participating in comScore’s newly launched Media Metrix 360, a panel-centric hybrid solution to digital audience measurement, and its 2010 numbers are reflective of this new approach. Media Metrix 360 combines person-level measurement from comScore’s proprietary 2 million person global panel with Web site server metrics.
**Source: comScore Media Metrix, January 2010 and Omniture, January 2010
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the “360” experience with “Heroes 360,” which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with “Dunder Mifflin Infinity.” The site offers full episode streaming of most NBC Entertainment shows as well as short clips, interactive games and social networking. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications.
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