Remember kids, total viewers don’t matter much except in press releases.  This is a press release:

Fringe Ratings Report: ABC Late-Night Programming

Week of November 8, 2010

ABC Leads its Combined Late-Night Competition, Topping

Programming on CBS by 7%, NBC by 10% and TBS by 46%

With “Nightline” and “JKL,” ABC Draws its Largest Combined Late-Night

Audience Since May and its Biggest Adult 18-49 Number Since June

ABC’s Late-Night Schedule Posts the Biggest Week-to-Week Increases

Weekly National Ratings:

During the week of November 8, 2010, ABC’s schedule of “Nightline” and “Jimmy Kimmel Live” delivered the biggest combined average audience (5.87 million) in Late-Night, topping CBS’ lineup by 7% (5.49 million – “Letterman”/”Ferguson”), NBC’s lineup by 10% (5.33 million – “Leno”/”Fallon”) and TBS’ lineup by 46% (4.01 million – “Conan”/”Lopez”).

  • ABC generated its largest combined Late-Night audience since May and tallied its top Adult 18-49 number since June – since w/o 5/24/10 and w/o 6/14/10, respectively.

  • ABC’s combined numbers were up the most week to week among the broadcasters in Late-Night in both Total Viewers and Adults 18-49: ABC (+4%/+8%), CBS (+1%/even) and NBC (-7%/-8%).
Posted by:TV By The Numbers

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