The ratings feast for Saturday Night Live that was Palin-Fey mania is long gone…
Directly from NBC:
In late-night metered-market households Saturday night:
- SATURDAY NIGHT LIVE (4.7/12 in metered-market households), hosted by Ryan Reynolds and featuring musical guest Lady Gaga, dominated its time period. SNL is up 2% week to week in the metered markets (4.7/12 vs. 4.6/11).
- SATURDAY NIGHT LIVE delivered the #1 non-sports rating of the night in the metered markets, topping all primetime entertainment telecasts on all the major networks. In fact, SNL outscored every Saturday primetime and late-night non-sports telecast on every major network over the past four months (since June 6).
- Last year’s comparable telecast, boosted by extraordinary interest in the 2008 Presidential Election and a guest appearance by Tina Fey as Gov. Sarah Palin, earned a 7.3/18 in metered-market households on October 4, 2008. Two years ago, the comparable SNL edition scored a 4.1/10 on October 6, 2007. Versus two years ago, last night’s SNL is up 15% in metered-market households.