via ABC press release:

Jimmy Kimmel Live” is Up During the Digital Transition-Adjusted

February Sweep in Viewers and Adults 18-49 Versus February 2008

“JKL” Sees Increases for the 3rd time in the Last 4 February

Sweeps Periods and for the 2nd Sweeps Period in a Row

“JKL” Outperforms CBS’ “Ferguson” in the Sweep in Adults 18-49, Bettering the

CBS Program in the Key Young Adult Demo for the 3rd Consecutive Sweeps Period

March Sweep 2009 (3/05 – 4/01/09):

During the atypical Digital TV Transition-adjusted February/March Sweep, ABC’s “Jimmy Kimmel Live” was up over the February 2008 Sweep in Total Viewers (1.69 million vs. 1.65 million) and Adults 18-49 (738,000 vs. 727,000). “JKL” marked the 3rd time in the last 4 February Sweeps periods to register increases over the previous February. In addition, the February/March 2009 Sweep represented the 2nd Sweeps period in a row that “JKL” saw growth in both Nielsen measures.

  • Competitively, “Jimmy Kimmel Live” outperformed CBS’s “The Late Late Show with Craig Ferguson” among Adults 18-49 (738,000 vs. 717,000). In fact, it was the 3rd consecutive sweeps period that “JKL” bettered the CBS late-night program among young adults.

Source:  NTI, National Live + Same Day Program Ratings,  March Sweep 2009 =3/05-4/1/09 vs. Feb Sweep 2008 = 1/31/-2/27/08 (Most Current).  Comparisons based on 000s.

Posted by:TV By The Numbers

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