Freeform’s new series “Beyond” will make it, uh, beyond its first season.
The cable channel announced the show’s renewal for a second season Tuesday during its time at the winter TV press tour. The pickup for “Beyond” comes on the heels of decent ratings for its premiere last week and what Freeform says was a successful digital strategy.
“Our goal for launching ‘Beyond’ was to give the audience outstanding content in the way they want to watch it,” Freeform president Tom Ascheim says in a statement. “The response has far exceeded our greatest expectations, both quantitatively and qualitatively, and we can’t wait to bring more ‘Beyond’ to its growing fan base.”
The two-hour premiere of “Beyond” on Jan. 2 averaged a 0.3 rating among adults 18-49 and 1.12 million viewers. It rose to a 0.4 and 1.5 million with three days of DVR and on-demand viewing.
Following the on-air premiere, Freeform made the entire season available on demand, on Hulu and on the channel’s website and app. That helped Freeform to its best week across digital platforms in more than four years.