good-morning-america

via press release:

“GMA” is #1 for the Week

 

“GMA” Hits Six Week Highs Across All Key Target Demos

 

“GMA” Grows in Total Viewers Year-to-Year

 

“GMA” is Delivering its Largest Adults 25-54 Season Margin

Over “Today” in 23 Years

 

 

ABC News’ “Good Morning America” ranked No. 1 in Total Viewers (5.664 million) and Adults 25-54 (2.099 million) during the week of February 16, 2015, based on Live +Same Day Data from Nielsen Media Research.  “GMA” beat NBC’s “Today” (5.329 million and 2.051 million, respectively) by 335,000 Total Viewers and by 48,000 Adults 25-54.

 

“GMA” improved on the prior week’s performance (5.615 million, 2.056 million and 1.387 million on w/o 2/9/15) in Total Viewers (+1%), Adults 25-54 (+2%) and Adults 18-49 (+5%), hitting 6-week highs in all 3 measures – since w/o 1/5/15.  

 

“GMA” was up in Total Viewers year to year (+1% – 5.664 million vs. 5.590 million on w/o 2/17/14).    

 

Season to date, “GMA” is the No. 1 morning newscast in Total Viewers and Adults 25-54.  “GMA” is leading “Today” by 591,000 Total Viewers and by 147,000 Adults 25-54. In fact, “GMA” has nearly doubled its season margin over “Today” versus the same point last season in Adults 25-54 (+91% – 147,000 vs. 77,000).

 

Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, “GMA” is seeing its largest season margin over “Today” in Adults 25-54 in 23 years – since the 1991-92 season.

                                                                                                                             

During the week, “GMA” beat “CBS This Morning” in Total Viewers (+60%), Adults 25-54 (+90%) and Adults 18-49 (+85%). 

 

**Note: Due to President’s Day on Monday (2/16/15), ABC’s “Good Morning America,” CBS’ “CBS This Morning” and NBC’s “Today” were coded as specials and each telecast was excluded from the weekly averages.  ABC’s, CBS’ and NBC’s program averages are based on 4 days (Tues-Fri).

 

 

WEEK OF 2/16/15        TOTAL VIEWERS    ADULTS 25-54        ADULTS 18-49     HOUSEHOLDS

GOOD MORNING AMERICA    5,664,000     1.8/13; 2,099,000   1.1/11; 1,450,000    4.2/15

TODAY                   5,329,000     1.7/13; 2,051,000   1.2/11; 1,513,000    3.9/14

CBS THIS MORNING        3,551,000     0.9/ 7; 1,102,000   0.6/ 6;   785,000    2.5/10

 

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/16/15, 2/9/15 and 2/17/14, or as dated.  Most Current: 2014-2015 Season (9/22/14 – 2/22/14) and 2013-2014 Season (9/23/12 – 2/23/14).  Averages based on regular telecasts.

Posted by:TV By The Numbers

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