good-morning-america

via press release:

“GMA” is #1 for the Week Across All Key Target Demos

 

“GMA” Posts Across-the-Board Gains from Previous Week,

Drawing Largest Audiences of the Season for 2nd Straight Week

 

“GMA” Leads NBC’s “Today” by Largest Total Viewer Advantage in 5 Weeks and by Largest Adults 18-49 Margin in 7 Weeks

 

“GMA” Grows Year-to-Year in Total Viewers and Adults 18-49

 

On Friday, “GMA” Delivers Best Single-Day Telecast for Any Newscast This Season 

 

 

 

ABC News’ “Good Morning America” ranked No. 1 in Total Viewers (6.021 million), Adults 25-54 (2.246 million) and Adults 18-49 (1.643 million) during the week of November 17, 2014, based on Live +Same Day Data from Nielsen Media Research.  Growing over the previous week (5.718 million, 2.131 million and 1.539 million on w/o 11/10/14) in Total Viewers (+5%), Adults 25-54 (+5%) and Adults 18-49 (+7%), “GMA” reached new season highs for the 2nd straight week, with its best numbers since March – since weeks of 3/3/14, 3/31/14 and 3/31/14, respectively.  

 

“GMA” beat the No. 2-ranked “Today” (5.305 million, 2.018 million and 1.576 million, respectively) by 716,000 Total Viewers, by 228,000 Adults 25-54 and by 67,000 Adults 18-49.  The ABC morning newscast increased its year-to-year leads over the NBC program by 8% in Total Viewers (716,000 vs. 662,000), while more than doubling its lead in Adults 25-54 (+162% – 228,000 vs. 87,000)In addition, “GMA” led “Today” by its largest Total Viewer advantage in 5 weeks and biggest in Adults 18-49 in 7 weeks – since weeks of 10/13/14 and 9/29/14, respectively.

 

“GMA” saw year-to-year gains (5.919 million and 1.613 million on w/o 11/18/13) in Total Viewers (+2%) and Adults 18-49 (+2%).  

 

On Friday (11/21/14)“GMA” delivered the best single-day telecast for any morning newscast this season in Total Viewers (6.249 million), Adults 25-54 (2.385 million) and Adults 18-49 (1.721 million).  

 

Season to date, “GMA” is the No. 1 morning newscast in all key demos: Total Viewers, Adults 25-54 and Adults 18-49. “GMA” is leading NBC’s “Today” by 753,000 Total Viewers, by 211,000 Adults 25-54 and by 38,000 Adults 18-49.  In addition, “GMA” has nearly tripled its season margin over “Today” versus the same point last season in Adults 25-54 (+197% – 211,000 vs. 71,000), and is now leading “Today” in Adults 18-49 this season.    

 

Furthermore, ranking No. 1 for the 3rd straight season in Total Viewers and Adults 25-54, “GMA” is seeing its largest season margin over “Today” in Adults 25-54 in more than 23 years – since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991).    

 

During the week, “GMA” beat “CBS This Morning” in Total Viewers (+75%), Adults 25-54 (+107%) and Adults 18-49 (+115%).  Further, “GMA” outperformed the CBS program by its largest margins of the season in all key target demos: Total Viewers (+2.584 million), Adults 25-54 (+1.162 million) and Adults 18-49 (+880,000)

 

 

WEEK OF 11/17/14     TOTAL VIEWERS   ADULTS 25-54       ADULTS 18-49        HOUSEHOLDS

GOOD MORNING AMERICA    6,021,000     1.9/14; 2,246,000   1.3/12; 1,643,000    4.4/16

TODAY                   5,305,000     1.7/13; 2,018,000   1.2/11; 1,576,000    3.8/14

CBS THIS MORNING        3,437,000     0.9/ 7; 1,084,000   0.6/ 6;   763,000    2.5/ 9

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/17/14, 11/10/14 and 11/18/13, or as dated.  Most Current: 2014-2015 Season (9/22 – 11/23/14) and 2013-2014 Season (9/23 – 11/24/13).  Averages based on regular telecasts. 

 

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.

Posted by:TV By The Numbers

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