good-morning-america

via press release:

“GMA” is #1 for the Week Across All Key Target Demos

 

“GMA” Turns in Largest Margins of Victory Over “Today” in 6 Weeks

 

“GMA” Posts Across-the-Board Gains from Previous Week, Hitting New Season Highs

 

Season-to-Date, “GMA” is Delivering its Widest Adults 25-54 Margin

Over “Today” in More Than 23 Years

 

 

ABC News’ “Good Morning America” stood as the No. 1 morning newscast in all key target demos: Total Viewers (5.718 million), Adults 25-54 (2.131 million) and Adults 18-49 (1.539 million) during the week of November 10, 2014, based on Live +Same Day Data from Nielsen Media Research.

 

“GMA” beat the No. 2-ranked “Today” (5.097 million, 1.896 million and 1.483 million, respectively) by 621,000 Total Viewers, by 235,000 Adults 25-54 and by 56,000 Adults 18-49.  In fact, increasing its week-to-week advantage for the 2nd week in a row in both Adults 25-54 (+48% – 235,000 vs. 159,000) and Adults 18-49 (+211% – 56,000 vs. 18,000), “GMA” turned in its largest margins of victory over the NBC program in 6 weeks – since w/o 9/29/14.  

 

Posting across-the-board gains from the previous week (5.678 million, 2.031 million and 1.483 million on w/o 11/3/14) to hit new season highs in Total Viewers (+1%), Adults 25-54 (+5%) and Adults 18-49 (+4%), “GMA” attracted its largest overall audience since April and best key adult performances since May – since weeks of 4/28/14, 5/19/14 and 5/19/14, respectively.  

 

Season to date, “GMA” is the No. 1 morning newscast in all key demos: Total Viewers, Adults 25-54 and Adults 18-49. “GMA” is leading NBC’s “Today” by 756,000 Total Viewers, by 208,000 Adults 25-54 and by 34,000 Adults 18-49.  In addition, “GMA” has more than tripled its season margin over “Today” versus the same point last season in Adults 25-54 (+201% – 208,000 vs. 69,000), and is now leading “Today” in Adults 18-49 this season.  

 

Furthermore, ranking No. 1 for the 3rd-straight season, “GMA” is seeing its largest season margin over “Today” in Adults 25-54 in more than 23 years – since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991).

 

During the week, “GMA” beat “CBS This Morning” in Total Viewers (+63%), Adults 25-54 (+101%) and Adults 18-49 (+114%).

 

 

WEEK OF 11/10/14     TOTAL VIEWERS   ADULTS 25-54       ADULTS 18-49        HOUSEHOLDS

GOOD MORNING AMERICA    5,718,000     1.8/14; 2,131,000   1.2/12; 1,536,000    4.2/16

TODAY                   5,097,000     1.6/12; 1,896,000   1.2/12; 1,483,000    3.7/13

CBS THIS MORNING        3,514,000     0.9/ 7; 1,062,000   0.6/ 5;   720,000    2.5/ 9

 

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/10/14, 11/3/14 and 11/11/13, or as dated.  Most Current: 2014-2015 Season (9/22 – 11/16/14) and 2013-2014 Season (9/23 – 11/17/13).  Averages based on regular telecasts. 

Posted by:TV By The Numbers

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