via press release:

Season-to-Date, “GMA” Posts Smallest Total Viewer Margin with NBC’s “Today” in 4 Years

GMA” is Attracting its Largest Audience in 4 Years – Since the 2006/07 Season

 “GMA” Grows in Total Viewers and Demo Year-to-Year and Season-to-Date:

Marking 25 Consecutive Weeks of Year-to-Year Growth in Total Viewers


ABC News’ “Good Morning America” averaged 4.350 million Total Viewers and a 1.3/11/1.614 million in Adults 25-54 for the week of June 27, 2011.   “GMA” delivered year-to-year growth of +12% in Total Viewers and +3% in Adults 25-54, improving its Total Viewer count the most among the network morning news programs.  In addition, it was the 10th time in as many weeks that “GMA” was up on its year-ago performance in both Nielsen measures.  In fact, “GMA” increased its year-to-year Total Viewer improvement to 25 straight weeks and in 38 of 41 weeks, overall, this season.

Season to date, “GMA” is up the most among the network morning news programs in Total Viewers (+9%) versus its year-ago average (NBC’s “Today” is up +1%; CBS’ “Early Show” is up +1%), attracting its largest audience in 4 years – since the 2006-2007 season. “GMA” is also up season to date among Adults 25-54 (+1%).

For the 3rd straight week, “GMA” closed in on its Total Viewer margin with NBC’s “Today” by double-digits (-45% – 480,000 vs. 876,000) compared to the year-ago week.  In fact, “GMA” has cut its Total Viewer year-ago-week gap with the NBC program in 36 of 41 weeks of the season to date. Additionally, “GMA” shrank its total viewer gap season-to-date by double-digits (-30%), posting its smallest Total Viewer gap with the NBC program in 4 years – since the 2006-07 season.   

For the 2nd straight week, “GMA” more than doubled the numbers of CBS’ “Early Show” in both Total Viewers (+107% – 4.350 million vs. 2.101 million) and Adults 25-54 (+109% – 1.614 million vs. 774,000).

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. James Goldston is senior executive producer and Tom Cibrowski is executive producer.


Week of 6/27/11               Total Viewers    Adults 25-54       Households

ABC                            4,350,000      1.3/11; 1,614,000    3.3/13

NBC                            4,830,000      1.7/14; 2,142,000    3.6/14

CBS                            2,101,000      0.6/ 5;   774,000    1.6/ 6


Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and HHLDs Live + SD weeks of 06/27/11, 06/30/11, & 6/28/10.  Live+7 (where available) & Live+SD for STD 10/11 (9/20/11-7/3/11) & STD 09/10 (9/21/09-7/4/10).



Posted by:TV By The Numbers

blog comments powered by Disqus