via press release:


“GMA” Increases the Most Versus the Competition in Total Viewers Year to Year;

“GMA” Increases the Most Versus the Competition

in Both the Demo and Total Viewers Week to Week;

“GMA” Cuts Both Demo and Total Viewing Gaps with NBC’s “Today”

Week to Week and Total Viewing Gap Year to Year;

“GMA” Expands Both Demo and Total Viewing Advantages Over CBS

Week to Week and Total Viewing Lead Year to Year

For the week of November 8th, ABC’s “Good Morning America” averaged 4.750 million Total Viewers and a 1.4/10 among Adults 25-54. “GMA” grew the most (+7%) in Total Viewers vs. last year. (NBC’s “Today” -3%, CBS’ “Early Show” +3%). “GMA” posted its best numbers of the season so far. “GMA” delivered its highest demo number since May and best total viewer delivery since February.

Week to week, “GMA” grew the most among both A25-54 (+3%) and Total Viewers (+14%) versus CBS and NBC.

“GMA” narrowed both the weekly demo and total viewing gaps with “Today” by -5% & -20%, respectively.  Versus last year, ABC shrank the total viewing gap with NBC by -35%.

Versus the prior week, “GMA” expanded its demo (620,000) and total viewing (1,860,000) leads over “Early Show” by +7% and +27%, respectively. “GMA’s” total viewing lead over “Early Show” was +13% larger versus the same week last year. This is the largest weekly demo gap between ABC and CBS since September and the largest total viewing gap between the two programs since May.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of November 8, 2010)

Total Viewers Adults 25-54 Households

ABC              4,750,000     1.4/10; 1,790,000     3.5/13

NBC              5,690,000     2.1/15; 2,580,000     4.2/15

CBS              2,890,000       .9/7; 1,170,000      2.2/8

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 11/08/10, 11/01/10 & 11/09/09.

Posted by:TV By The Numbers

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