good-morning-america

via press release:

“GMA Saturday” is #1 for the November Sweep – Wins Across All Key Target Demos

 

“GMA Saturday” Wins Third Consecutive Sweep

 

For the Third Sweep in a Row, “GMA Sunday” Outperforms NBC’s “Sunday Today” Across All Key Target Measures

 

“GMA Sunday” Bests “Sunday Today” in Adults 18-49 for the First Time Ever During a November Sweep

 

 

“Good Morning America Saturday”

 

ABC’s “Good Morning America Saturday” won the 2014 November sweeps period in Total Viewers (3.934 million), Adults 25-54 (1.395 million) and Adults 18-49 (946,000), based on Most Current Data from Nielsen Media Research.  “GMA Saturday” turned in a dominant performance during the month in winning all 4 of its telecasts in Total Viewers and Adults 25-54 and 3 of 4 in Adults 18-49.  “GMA Saturday” debuted in its current format in September 2004.

 

Further, “GMA Saturday” won its 3rd consecutive sweeps period (after also winning May 2014 and July 2014) and 3rd November in a row across all key target measures. 

 

“Good Morning America Sunday”

 

During the 2014 November sweep, “Good Morning America Sunday” averaged 3.644 million Total Viewers, 1.187 million Adults 25-54 and 798,000 Adults 18-49, based on Most Current Data from Nielsen Media Research.  “GMA Sunday” debuted in its current format in September 2004.

 

For the 3rd straight sweeps period, “GMA Sunday” outdelivered NBC’s “Sunday Today” across all key target demos, leading the NBC program during the month in Total Viewers (+145,000), Adults 25-54 (+178,000) and Adults 18-49 (+66,000)In addition, “GMA Sunday” beat NBC’s “Sunday Today” for the first time ever in Adults 18-49 during a November sweep.  

 

NOVEMBER 2014 SWEEP      TOTAL VIEWERS    ADULTS 25-54       ADULTS 18-49      HOUSEHOLDS

GOOD MORNING AMERICA-SAT   3,934,000     1.2/8; 1,395,000     0.7/6; 946,000     2.9/9

SATURDAY TODAY             3,484,000     0.9/7; 1,096,000     0.6/6; 782,000     2.5/9

CBS THIS MORNING-SAT       2,128,000     0.5/4;   606,000     0.3/3; 413,000     1.5/5

 

 

NOVEMBER 2014 SWEEP      TOTAL VIEWERS    ADULTS 25-54        ADULTS 18-49      HOUSEHOLDS

GOOD MORNING AMERICA-SUN   3,644,000     1.0/6; 1,187,000    0.6/5;   798,000     2.6/ 8

SUNDAY TODAY               3,499,000     0.8/5; 1,009,000    0.6/4;   732,000     2.3/ 7

SUNDAY MORNING             6,071,000     1.4/7; 1,696,000    0.8/5; 1,074,000     4.1/11

 

Source: The Nielsen Company, NTI (Total Viewers, Adults 25-54 and Adults 18-49).  Most Current: November 2014 Sweep (10/30-11/26/14), November 2013 Sweep (10/31-11/27/13) and July 2013 Sweep (7/3 – 7/30/14).   Sweep periods (November, February, May and July).  NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Averages based on regular telecasts. 

 

 

 

Dan Harris, Paula Faris, and Ron Claiborne are the anchors of “Good Morning America” Saturday and Sunday. Sara Haines is correspondent and Rob Marciano is senior meteorologist. Michael Corn is the senior executive producer. John Ferracane is senior broadcast producer.

Posted by:TV By The Numbers

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