good-morning-america

via press release:

“GMA” Wins Third Consecutive November Sweep

 

“GMA” Posts Largest Demo Margin (+183,000) Over NBC’s “Today”

in More Than Two Decades

 

“GMA” Almost Doubles Adults 25-54 Margin of Victory Over “Today”

Compared to Last November

 

“GMA” Wins 10th Consecutive Sweep in Total Viewers

 

 

“GMA” is #1 for the Week of November 24th

 

“GMA” Nearly Triples Adults 25-54 Season Advantage Over “Today”

Versus Same Point Last Season

 

“GMA” is Posting Largest Adults 25-54 Season Margin Over “Today”

in More Than 23 Years

 

 

November 2014 Sweep

 

ABC News’ “Good Morning America” won the 2014 November sweep in all key target demos: Total Viewers (5.771 million), Adults 25-54 (2.123 million) and Adults 18-49 (1.540 million), based on Most Current Data from Nielsen Media Research.  “GMA’s” sweeps victory represented its third straight November win in both Total Viewers and Adults 25-54 and its 2nd time in the last 3 years in Adults 18-49.  Further, looking at all sweeps, “GMA” extended its run of consecutive sweep victories to 10 in overall viewers, while taking the top spot in 8 of the last 9 in the key adult news demo.

 

“GMA” outperformed NBC’s “Today” (5.122 million, 1.940 million and 1.524 million) by +649,000 Total Viewers, by +183,000 Adults 25-54 and by +16,000 Adults 18-49.  “GMA” nearly doubled its Adults 25-54 margin of victory over “Today” compared to its year-ago sweep margin (+93% – 183,000 vs. 95,000) to its largest advantage during a November in 23 years – since November 1991.  

 

“GMA” nearly doubled the performance of “CBS This Morning” during the November sweep in Total Viewers (+70%), while more than doubling in Adults 25-54 (+106%) and Adults 18-49 (+120%). 

 

Week of November 24, 2014

 

ABC News’ “Good Morning America” ranked No. 1 in both Total Viewers (5.818 million) and Adults 25-54 (2.106 million) during the week of November 24, 2014, based on Live +Same Day Data from Nielsen Media Research.  “GMA” led the No. 2-ranked “Today” (5.147 million and 2.023 million, respectively) by +671,000 Total Viewers and by +83,000 Adults 25-54.  “GMA” increased its year-ago news demo advantage over “Today” by +20% (+69,000 on w/o 11/25/13), widening its year-to-year Adults 25-54 lead over “Today” in all 10 weeks of the season to-date.   

 

Season to date, “GMA” is the No. 1 morning newscast in all key demos: Total Viewers, Adults 25-54 and Adults 18-49. “GMA” is leading NBC’s “Today” by 749,000 Total Viewers, by 203,000 Adults 25-54 and by 29,000 Adults 18-49.  In addition, “GMA” has nearly tripled its season margin over “Today” versus the same point last season in Adults 25-54 (+186% – 203,000 vs. 71,000), and is now leading “Today” in Adults 18-49 this season.    

 

Furthermore, ranking No. 1 for the 3rd straight season in Total Viewers and Adults 25-54, “GMA” is seeing its largest season margin over “Today” in Adults 25-54 in more than 23 years – since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991).    

 

During the week, “GMA” beat “CBS This Morning” in Total Viewers (+73%), Adults 25-54 (+96%) and Adults 18-49 (+113%).  

 

*NOTE: With Thanksgiving week, “Good Morning America,” “CBS This Morning” and “Today” were coded as specials on Thursday and Friday.  All specials are excluded from the weekly averages.  ABC’s, CBS’ and NBC’s weekly averages are based on three days (Mon-Wed).

 

 

2014 NOVEMBER SWEEP  TOTAL VIEWERS   ADULTS 25-54       ADULTS 18-49        HOUSEHOLDS

GOOD MORNING AMERICA    5,771,000     1.8/14; 2,123,000   1.2/11; 1,540,000    4.2/16

TODAY                   5,122,000     1.6/13; 1,940,000   1.2/11; 1,524,000    3.7/13

CBS THIS MORNING        3,404,000     0.9/ 7; 1,031,000   0.6/ 5;   699,000    2.5/ 9

 

WEEK OF 11/24/14     TOTAL VIEWERS   ADULTS 25-54       ADULTS 18-49        HOUSEHOLDS

GOOD MORNING AMERICA    5,818,000     1.8/14; 2,106,000   1.2/11; 1,482,000    4.3/16

TODAY                   5,147,000     1.7/13; 2,023,000   1.3/12; 1,604,000    3.6/13

CBS THIS MORNING        3,356,000     0.9/ 7; 1,077,000   0.5/ 5;   696,000    2.5/ 9

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/24/14, 11/17/14 and 11/25/13, or as dated.  Most Current: 2014-2015 Season (9/22 – 11/30/14) and 2013-2014 Season (9/23 – 12/01/13).  Most Current: November 2014 Sweep (10/30-11/26/14), November 2013 Sweep (10/31-11/27/13) and July 2013 Sweep (7/3 – 7/30/14).   Sweep periods (November, February, May and July).  NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09.Averages based on regular telecasts. 

 

 

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.

Posted by:TV By The Numbers

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