via press release:

“Good Morning America’s” New Anchor Team is Up 6% in the Demo  and 3% in Total Viewers Over its Season-to-Date Average

 “GMA” Cuts into “Today’s” Demo and Total Viewing Leads

 For the week of January 11th, ABC’s “Good Morning America” averaged 4.34 million Total Viewers and a 1.5/10 among Adults 25-54. 

The first five weeks of the new “Good Morning America” anchor team has seen viewing increases in both Adults 25-54, up +6% (+100,000), and Total Viewers, up +3% (+130,000), versus “GMA’s” season-to-date average.

Additionally for the week, “GMA” reduced the Total Viewing and Adult 25-54 gap with NBC’s “Today” by 3% in each category.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of January 11, 2010)


               Total Viewers      Adults 25-54     Households

ABC              4,340,000     1.5/10; 1,870,000     3.3/12

NBC              5,730,000     2.1/14; 2,560,000     4.2/16

CBS              2,920,000     1.0/7; 1,230,000      2.1/8

Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 1/11/10 and 1/04/10.  Live +7 (where available) and Live +SD for first 5 weeks: 12/14/09-1/17/10.  Live +7 (where available) and Live +SD for STD: 9/21/09-1/17/10 and 9/22/08-1/18/09

Posted by:TV By The Numbers

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