This is PR that requires very little spin. 😉

via NBC press release:


For the week of May 4, “Today” Tops GMA By a Whopping 1.1 Million Viewers 

Season-To-Date, “Today” Holds Its Largest Advantage Over GMA In Five Years – Since 2004
NEW YORK – May 14, 2009 – Last week, NBC News’ “Today” reached another unprecedented milestone: 700 weeks as America’s number one morning program. No other morning news program has come close to a winning streak like “Today’s.” Moreover, the win marks the longest current winning streak in all of broadcast television, by any show, in any daypart. The winning streak began December 11, 1995, and season-to-date, “Today” holds its largest advantage over GMA in five years – since 2004. 

And, to keep with what’s become a morning news tradition, NBC News’ “Today” aced the week, attracting 5.6 million viewers for the week of May 4 – a 1.1 million (24 percent) lead over GMA and a 2.7 million (93 percent) lead over CBS’ “The Early Show.” Season-to-date, “Today’s” advantages over GMA have increased across the board versus the same period last season. 

For the week, “Today” led with a 4.2 household rating/15 share and 5.6 million viewers. “GMA” was a far second with a 3.4/12 and 4.5 million viewers. “The Early Show” remained in third place with a 2.2/8 and 2.9 million viewers. 

In rating A25-54, “Today” led GMA by 33 percent (5 tenths) and beat the “Early Show” by 100 percent (1 full ratings point). In rating A18-49, “Today” outperformed GMA by 36 percent (4 tenths) and Early Show by 114 percent (8 tenths). “Today” widened its advantages over GMA week-to-week in W/A18-49 and W/A25-54. 

“Today II” posted a 2.4/10 in homes and 3.2 million viewers “Today II” outperformed CBS Early Show in homes and total viewers and key demos. Versus the prior week, “Today II” posted growth in W18-49 (+10%). “Today II” increased +5% in total viewers compared to the same week last season. 

For the week, “Today III” delivered a 1.4/6 in homes and 1.8 million viewers. Week-to-week, “Today III” posted gains in W18-49 (+17%) and also edged up 2% in A18-49 and 1% in A25-54. “Today III” increased in homes (+8%), total viewers (+14% or +221,000), W18-49 (+17%), and W/M/A25-54 (+14%/+33%/+20%) versus the same week last season. Season-to-date, “Today III” has improved 2% in A25-54.

Posted by:TV By The Numbers

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