via press release:
July 29, 2010
RATINGS FOR ABC’S “GOOD MORNING AMERICA”
For the Week of July 19-23, 2010
“GMA” Only Morning Show to Gain Total Viewers Week to Week and Year to Year,
and to Increase Adult 25-54 Demo Viewers Week to Week
“GMA” Cuts Both Total Viewing Gap with NBC Week to Week and Year to Year,
and Adult 25-54 Gap Week to Week
“GMA” Extends Both Demo and Total Viewing Advantages Over CBS Week to Week
and Year to Year — Largest Weekly Gaps Since May
For the week of July 19, 2010, ABC’s “Good Morning America” averaged 3.87 million Total Viewers and a 1.2/11 among Adults 25-54. Versus last year, ABC was the only program to grow among Total Viewers (+1%) versus the same week last year, while NBC (-2%) and CBS (-12%) both fell.
Week to week, “GMA” was the only morning program to experience growth among both Adults 25-54 (+6%) and Total Viewers (+2%). NBC’s “Today” and CBS’ “Early Show” both lost Adult 25-54 and Total Viewers versus the prior week. In fact, “Early Show” fell to its lowest total viewer number in over seven years (week of 6/23/03) and lowest demo delivery in four years (week of 7/17/06).
“GMA” continues to reduce the viewing gaps with “Today,” both week to week and year to year. Compared to the previous week, “GMA” shrank the Adult 25-54 gap by -19% and the Total Viewing gap by -12% with NBC. Year to year, the total viewing gap between the two programs was -11% smaller.
In addition, “GMA’s” viewing lead over CBS’ “Early Show” grew both week to week (Adults 25-54: +24%, Total Viewers: +7%) and year to year (Adults 25-54: +18%; Total Viewers: +20%). These are the largest weekly demo and total viewing gaps between the two shows since May.
The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”
Please note: Robin Roberts was on assignment Friday, July 23.
MORNING NEWS (Week of July 19, 2010)
Total Viewers Adults 25-54 Households
ABC 3,870,000 1.2/11; 1,530,000 2.9/12
NBC 4,680,000 1.6/14; 2,030,000 3.6/15
CBS 2,100,000 .6/5; 800,000 1.6/7
Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 7/19/10, 7/12/10, & 7/20/09