via press release:


Today Notched Its Best Total Viewer Audience Since The Week Of June 8

Today Posted Its Best Season Advantages Over GMA In 5 Years

NEW YORK ? September 24, 2009 ? NBC News’ “Today” continues as the dominant morning news program completely ruling the competition in all categories. For the week ending September 18, “Today” was No. 1 with 5.2 million total viewers ? a 1.24 million (31 percent) lead over GMA, and more than 2.6 million (102 percent) lead over “The Early Show.” “Today” had its best total viewer delivery since the week of June 8, 2009. This week’s win marks “Today’s” 719th consecutive week in first place.

For the 2008/2009 season, “Today” also trounced the competition with more than 5.4 million total viewers ? a 1.1 million (25 percent) lead over GMA, and more than 2.6 million (94 percent) lead over “The Early Show.” “Today” posted its best season advantages over GMA in five years, since the 2003-04 season, in total viewers, rating W18-49, and rating W25-54. “Today” widened its advantages over GMA year-to-year in homes (from 23% up to 24%), total viewers (from 23% up to 25%), A18-49 (from 33% up to 36%) and A25-54 (from 31% up to 33%). “Today’s” advantages were also up in rating W18-49 (from 29% up to 40%) and rating W25-54 (from 23% up to 30%).

For the week, “Today” led with a 3.9 household rating/15 share and 5.2 million viewers. “GMA” trailed by large margins with a 3.0/12 and less than 4 million viewers. CBS’ “The Early Show” remained far behind in third place, with a 1.9/8 and 2.6 million viewers.

In rating A25-54, “Today” led GMA by a whopping 35 percent (5 tenths) and beat the “Early Show” by 111 percent (1 ratings point). In rating A18-49, “Today” outperformed GMA by 50 percent (5 tenths) and Early Show by 150 percent (9 tenths).

“Today II” posted a 2.4/9 in homes and more than 3.1 million viewers “Today II” outperformed CBS Early Show in homes and total viewers and key demos. “Today II” also beat The View in M25-54 (17%). “Today II” posted increases in homes (+4%), total viewers (+2%), W/A18-49 (+11%/+14%) and M/A25-54 (+17%/+11%) week-to-week. Compared to the same week last season, “Today II” was up in homes (+4%), total viewers (+5% or +156,000), and rating M/A25-54 (+17%/+11%).

For the week, “Today III” delivered a 1.4/5 in homes and more than 1.7 million viewers. Week-to-week, “Today III” made gains in homes (+8%), total viewers (+1%), W/A18-49 (+20%/+25%) and W25-54 (+17%). “Today III” increased its deliveries in homes (+8%), total viewers (+14% or +212,000), and A18-49 (+25%) compared to the same week last season. For the full 2008/09 Season, “Today III” grew +2% in total viewers and +3% in A25-54 (000).

On its digital platforms, “Today” continued its strong performance during the week with more than 10 million online streams.’s stories, blog, message boards and live votes were also popular with users.

Jim Bell is the executive producer of “Today” (Monday – Friday, 7-11 a.m.).

Members of the media can get more information about NBC Universal and its programming on the NBC Universal Media Village Web site at

Posted by:TV By The Numbers

blog comments powered by Disqus