via press release:
CBS SPREADS THE LOVE FOR “MAD LOVE”
Valentine’s Day-Themed Viral Promotions
Tout the New Comedy Series’ Feb. 14 Premiere
With the Feb. 14 premiere of CBS’s new comedy series, MAD LOVE, love will be in the air—and on the air—this Valentine’s Day! CBS Marketing is channeling Cupid to spread the love with branded virtual Valentine hearts on Facebook and “MAD LOVE sweet teams” armed with boxes of Sweethearts candies in cities across the U.S.
From today through Valentine’s Day, amorous Facebook users can send friends and lovers virtual hearts emblazoned with the words “MAD 4U.” Users can access the virtual gift application via the MAD LOVE Facebook fan page, and can publish the gifts to their news feeds.
Meanwhile, on Valentine’s Day, pedestrians in high-traffic locales in New York, Los Angeles, Chicago and Las Vegas will receive MAD LOVE-branded boxes of candy hearts from CBS’s loveable “sweet teams.” The sweet team locations will be Tweeted out by the show’s official Twitter account: http://twitter.com/#!/MadLove_CBS.
MAD LOVE, starring Jason Biggs, Sarah Chalke, Tyler Labine and Judy Greer, is a comedy about a quartet of New Yorkers—two who are falling in love and another two who despise each other (at least for now). MAD LOVE is produced by Sony Pictures Television in association with CBS Television Studios. It will be broadcast Mondays (8:30-9:00 PM, ET/PT) on the CBS Television Network.