via press release:
2013 NCAA® Division I Men’s Basketball Championship on TBS, CBS, TNT and truTv is Most Watched in 20 Years, Averaging 9.0 Million Total Viewers
NCAA Tournament Viewership Up 8% and Ratings Up 7% vs. 2012
CBS Sports and Turner Sports’ exclusive coverage of the 2013 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV is averaging 9.0 million total viewers to date, up 8% from last year’s 8.3 million viewers, and is the highest average for the NCAA Tournament through the Thursday Regional Semifinals in 20 years (10.2 million; 1993).
The 2013 NCAA Tournament to date, is averaging a national HH rating/share of 5.9/12, up 7% from last year’s 5.5/12, and is the highest-to-date rating in 15 years (6.1/14; 1998).
Thursday night’s coverage across CBS and TBS averaged 10.4 million viewers, up 4% from last year’s 10.0 million viewers; and earned a Fast National HH rating/share of a 6.7/12, up 3% from last year’s 6.5/12.
* * * * *