via press release:


7th NBC Primetime NFL Game This Season to Surpass 20 Million Viewers; Most Through First 11 Weeks in SNF History

23.2 Million is 34% Higher Than Week 11 Game in ‘09

SNF Most-Watched Sunday Night Show Every Week So Far This Season (11 For 11)

Most-Watched and Highest-Rated Primetime Program of the Week

Most-Watched Show of the Primetime Season and No. 1 in All Key Adult and Male Demos

SNF Has Best Average Viewership For Primetime NFL Package in 14 Yea

NEW YORK – November 23, 2010 – This week’s “Sunday Night Football” game, which featured the Philadelphia Eagles 27-17 victory over the New York Giants, was the most-watched program on Sunday night for the 11th straight week, the most-watched primetime show of the week and was up 34 percent compared to last year’s Week 11 game, according to official national data released today by The Nielsen Company.   “Sunday Night Football” is the most-watched show for the primetime television season (based on Nielsen live + same day data).

The game, a battle for first place in the NFC East, drew 23.2 million viewers, the seventh NBC primetime NFL game this season to surpass 20 million viewers, the most through 11 weeks in NBC’s five-year “Sunday Night Football” history.


1. 9/9/10, Vikings-Saints, 27.5 million (Thursday NFL Kickoff Opener)

2. 10/24/10, Vikings-Packers, 25.7 million (Favre Return to Lambeau II)

3. 9/12/10, Cowboys-Redskins, 25.3 million (SNF: Week 1)

4. 11/21/10, Giants-Eagles, 23.2 million (Sunday’s Game)

5. 9/19/10, Giants-Colts, 23.1 million (“Manning Bowl II”)

6. 11/14/10, Patriots-Steelers, 21.2 million (Last Sunday’s Game)

7. 10/3/10, Bears-Giants, 20.9 million


(Through 11 weeks)

2010 – 7

2009 – 5

2008 – 1

2007 – 0

2006 – 2

  • NBC’s 11-week viewership of 21.5 million is nearly two million more than and 10 percent above last year’s 19.6 million, and up 31 percent over 2008 (16.4 million) through the same point in the season.

DEFEATED ALL SUNDAY NIGHT COMPETITION: The “Sunday Night Football” broadcast defeated all Sunday Night competition for the 11th time in 11 weeks, including original broadcasts of ABC’s Desperate Housewives and Brothers & Sisters, and CBS’s 60 Minutes, Amazing Race, Undercover Boss and CSI Miami, and Fox’s The Simpsons, Cleveland Show, and Family Guy.

SNF IS 11 FOR 11: With 23.2 million viewers, “Sunday Night Football” was the most-watched primetime show on Sunday night for the 11th straight week this season (100 percent).  Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

  • The 23.2 million is nearly six million more and 34 percent higher than the Eagles-Bears Week 11 game last season (17.3 million).  Sunday night’s household rating of 13.9/22 is more than three rating points and 31 percent higher than last year’s Eagles-Bears game.
    • Sunday’s game was the seventh game this season to earn a 12.5 household rating or better, the most through 11 weeks in NBC’s five-year “Sunday Night Football” history.

NO. 1 SHOW OF THE WEEK: Sunday’s game was the most-watched and highest-rated primetime program of the week and, for the 11th straight week, “Sunday Night Football” was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic.  SNF was also the No. 1 show this week among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.

  • For the week, “Sunday Night Football” had a 76-percent margin of victory over the No. 2 show in Adults 18-49 (8.8 for SNF vs. 5.0 for Glee on Fox).
  • “Sunday Night Football” stands as the most-watched primetime show on television (based on Nielsen live + same day data), and the No. 1 regularly scheduled primetime show in all key adult and male demos.

o      SNF is also the No. 3 show since the beginning of the football season among Women 18-34 and 18-49.

THROUGH 11 WEEKS, SNF BEST IN 14 YEARS: Through the first 11 weeks of the NFL season, “Sunday Night Football” is averaging 21.5 million viewers, the most through this point in the season for a primetime NFL package in 14 years (23.0 million in 1996 on ABC).


1. 2010, 21.5 million

2. 2009, 19.6 million

3. 2006, 17.7 million

4. 2008, 16.4 million

5. 2007, 16.1 million

The 11-week average household rating of 12.9/21 is nine-percent higher than last year’s 11.8/19 and 28 percent ahead of 2008 (10.1/16) through the same point in the season.


  1. Philadelphia, 38.1/53
  2. Norfolk, 26.3/38
  3. New Orleans, 24.2/32
  4. Las Vegas, 23.9/35
  5. Richmond, 20.3/32
  6. San Diego, 20.2/30
  7. New York, 20.1/21
  8. Atlanta, 18.5/29
  9. Washington, D.C., 18.3/29
  10. Charlotte, 18.0/28

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Posted by:TV By The Numbers

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