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via press release:

2ND MOST-WATCHED “NFL KICKOFF” GAME EVER AS MORE THAN 27 MILLION TUNE IN TO STEELERS-PATRIOTS ON NBC

Game is Most-Watched Show on Television in 5 Months

16.2/28 HH Rating for Steelers-Patriots Up 3% From ’14 Opener

NBC Sports Live Extra Sets Streaming Record for non-Olympic/Super Bowl Event with 32 Million Minutes

STAMFORD, Conn. – September 11, 2015 – The New England Patriots’ 28-21 victory over the Pittsburgh Steelers on NBC last night averaged 27.4 million viewers to rank as the second most-watched “NFL Kickoff” game in the 14-year history of the event, according to Fast national data released today by The Nielsen Company.

The most-watched, highest-rated quarter hour was 9:15-9:30 p.m. ET with 30.2 million viewers and a 17.5/30. The most-watched “NFL Kickoff” was the 2010 opener (Vikings-Saints, 27.5 million) featuring an NFC Championship Game rematch, as Brett Favre and the Minnesota Vikings visited the then-defending Super Bowl-champion New Orleans Saints. Viewership for Steelers-Patriots was up 1% from last year’s opening-game (27.1 million for Packers-Seahawks).

Last night’s game (8:41-11:29 p.m. ET) registered a national household rating of 16.2/28 – also ranking second best among Kickoff games behind 2010 (16.5/28). The rating was up 3% from last year’s opener (15.7/27).

The Super Bowl-champion Patriots’ seven-point victory, led by QB Tom Brady (four touchdown passes and a team-record stretch of 19 consecutive pass completions) and TE Rob Gronkowski (three TD receptions), is television’s most-watched show since the 2015 NCAA Men’s Basketball Championship (28.3 million viewers on April 6).

DIGITAL: NBC Sports Live Extra’s live stream of last night’s NFL Kickoff generated record-setting digital numbers. Fans consumed more than 32 million minutes, setting a new NBC Sports Live Extra record and making it the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history.

The 32 million minutes live streamed tops last year’s “NFL Kickoff” game by 31% (24.5 million minutes). NBC Sports Live Extra also posted a record-setting 530,000 unique viewers for Steelers-Patriots – topping last year’s “NFL Kickoff” game by 5%.

NFL KICKOFF VIEWERSHIP:

(All Games on Thursday Night except 2012)

2015

NBC

27.4 million

(New England 28 – Pittsburgh 21)

2014

NBC

27.1 million

(Seattle 36 – Green Bay 16)

2013

NBC

25.1 million

(Denver 49 – Baltimore 27)

2012

NBC

23.9 million

(Dallas 24 – NY Giants 17)**

2011

NBC

27.1 million

(Green Bay 42 – New Orleans 34)

2010

NBC

27.5 million

(New Orleans 14 – Minnesota 9)

2009

NBC

20.9 million

(Pittsburgh 13 – Tennessee 10)

2008

NBC

13.5 million

(NY Giants 16 – Washington 7)*

2007

NBC

17.8 million

(Indianapolis 41 – New Orleans 10)

2006

NBC

19.2 million

(Pittsburgh 28 – Miami 17)

2005

ABC

18.0 million

(New England 30 – Oakland 20)

2004

ABC

16.9 million

(New England 27 – Indianapolis 24)

2003

ABC

19.1 million

(Washington 16 – NY Jets 13)

2002

ESPN

10.8 million

(San Francisco 16 – NY Giants 13)

** Wednesday Night Game (First Wednesday NFL game since 1948)

* Early start due to Republican National Convention

TOP METERED MARKETS FOR STEELERS-PATRIOTS:

1. Boston

39.5/62

2. Pittsburgh

34.5/51

3. Providence

34.1/51

4. Baltimore

24.4/39

5. Richmond

23.9/36

6. Norfolk

23.4/37

7. Buffalo

23.2/37

8. West Palm Beach

22.4/39

9. Cleveland

21.7/33

10. Denver

21.7/38

 

–NBC SPORTS GROUP–

Posted by:TV By The Numbers

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