via press release:


Telecast garnered a 3.18 coverage rating in 2.7 million households

NEW YORK — November 29, 2010 — The premiere of the 2010 SOUL TRAIN AWARDS on BET and CENTRIC on Sunday, November 28, at 9:00 P.M.* drew 3.9 Million total viewers garnering a 3.18 coverage rating among 2.7 million households according to The Nielsen Company. Hosted by Oscar-nominated actors Terrence Howardand Taraji P. Henson, the 2010 SOULTRAIN AWARDS is the #1 Q410 BET telecast (among households and viewers), the #1 4Q10 cable special among women and the #1 telecast on CENTRIC for calendar year 2010.

The 2010 SOULTRAIN AWARDS honored the outstanding careers of legendary artists Anita Baker and Ron Isleyand showcased today’s hottest R&B artists with performances and appearances by R. Kelly, Erykah Badu, Michael Baisden, Bruno Mars, Jazmine Sullivan, Eric Benét, Fonzworth Bentley, Just Blaze, Kid Capri, Chilli, Keyshia Cole, El DeBarge, Faith Evans, Kim Fields, Cee Lo Green, Steve Harvey, Ray J, Tom Joyner, Kem, Biz Markie, Ne-Yo, Keisha Knight Pulliam, Lamman Rucker, RavenSymoné, SWV, Wolf Blitzer and more.

Encore telecasts of the 2010 SOULTRAIN AWARDS are set for:

  • Tuesday, November 30 at 8:00 P.M.* on BET
  • Saturday, December 4 at 8:00 P.M.* on CENTRIC
  • Sunday, December 5 at 10:00 P.M.* on CENTRIC
  • Monday, December 6 at 8:00 P.M.* on BET
  • Saturday, December 11 at 7:30 P.M. on BET
  • Sunday, December 19 at 9:00 P.M.* on CENTRIC

The2010 SOULTRAIN AWARDS was produced by Sunseeker Media and directed by Jonathan X, in collaboration with BET Event Productions. Paxton Baker, CENTRIC Executive Vice President and General Manager, Tami Willis-Arasli, CENTRIC Vice President of Specials and Music Programming; Bart Phillips, Sunseeker Media; and Soul Train Holdings’ Kenard Gibbs, and Anthony Maddox were the executive producers of the Network telecast.

For extended performances, back from break acts, celebrity interviews and a list of winners, please visit

*All times ET/PT.


Centric is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today’s African-American and multicultural adult viewer.  With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today’s hottest artists. It is a unique of mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer: All you. All day. All night.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About Soul Train Holdings

Soul Train Holdings was formed in May 2008 by MadVision Entertainment and Intermedia Partners. Madvision was created by media and entertainment veterans, Kenard Gibbs, Peter Griffith, and Anthony Maddox. The group was created following the acquisition of the iconic franchise and catalog of more than 1,100 hours of archival footage from Don Cornelius Productions.  Soul Train is a registered trademark of Soul Train Holdings, LLC, a limited liability company headquartered in Los Angeles, CA.  Soul Train is the longest running, first -run, nationally syndicated program in television history. During its 37 year run, the show featured such staples as the Soul Train line and performers as important and diverse as: Al Green, Ike & Tina Turner, Marvin Gaye, Michael Jackson, Stevie Wonder, Elton John, Whitney Houston, David Bowie, Janet Jackson and Beyoncé, to name a few.

Posted by:TV By The Numbers

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