via press release:
ESTIMATED 30.9 MILLION WATCH ALL-OR-PART OF CBS SPORTS’ 2014 PGA CHAMPIONSHIP, UP 30% AND HIGHEST IN 5 YEARS
Estimated 26.3 Million Watch All-or-Part of Sunday Coverage, Up 48% and Highest in Five Years
An estimated 30.9 million viewers (Persons 2+) watched all-or-part* of CBS Sports’ two-day coverage of the 2014 PGA Championship according to Nielsen Media Research, up 30% from last year’s 23.8 million; and up 42% from 21.8 million in 2012 when Rory McIlroy won his first PGA Championship. The 30.9 million was the highest number of viewers to watch all-or-part of the Network’s weekend coverage in five years (2009; 35.7 million).
CBS Sports’ coverage of the 2014 PGA Championship on Sunday, Aug. 10 was viewed in all-or-part by an estimated total audience of 26.3 million (Person 2+), up 48% from last year’s 17.8 million; and up 58% from 2012’s 16.6 million.
This year’s 26.3 million marks the highest number of viewers to watch all-or-part of the Network’s PGA Championship Sunday coverage in five years (2009; 29.0 million; Y.E. Yang won with Tiger Woods finishing second).
CBS Sports’ coverage of the 2014 PGA Championship on Saturday, Aug. 9 was viewed in all-or-part by a total audience of 12.9 million.
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