via press note:

From 8-8:30 p.m. ET, a special Wednesday telecast of “30 Rock”
> (1.2/4 in 18-49, 3.6 million viewers overall) matched the show’s
> Thursday 18-49 ratings of the prior two weeks and hit a season high in
> total viewers (pending updates), despite the move to Wednesday to face
> last night’s Halloween distractions. “30 Rock” also matched NBC’s top
> 18-49 rating since October 3 in this highly competitive time period
> versus Fox’s “X Factor,” CBS’s “Survivor” and ABC’s “The Middle.”
>
> * From 8:30-9 p.m. ET, “Guys With Kids” (1.4/4 in 18-49, 3.8
> million viewers overall) built on its 18-49 lead-in by 17 percent.
> The increase gives “Guys With Kids” a build on lead-in with each of
> its six telecasts to date in this time period. The only other 8:30
> comedy on ABC, CBS, NBC or Fox this season to build on its 18-49
> lead-in even once is NBC’s “Up All Night.” “Guys With Kids” matched
> its 18-49 rating of the prior three weeks, despite last night’s
> Halloween distractions.
>
> * At 9 p.m. ET, “Law & Order: Special Victims Unit” (1.7/5 in
> adults 18-49, 6.2 million viewers overall) retained 89 percent of the
> 1.9 rating for last week’s 300th episode and retained 94% of last
> week’s 1.8 in these preliminary fast-affiliate ratings. Last night’s
> “SVU” built on its lead-in by 21 percent in 18-49 rating and by 64
> percent in total viewers. From its first half-hour to its second,
> “SVU” grew by 13 percent in both 18-49 rating (to a 1.8 from a 1.6)
> and total viewers (6.6 million vs. 5.9 million). “SVU” topped NBC’s
> time-period average last season by 70 percent in 18-49 rating (with a
> 1.7 vs. a 1.0) and by 28 percent or 1.4 million persons in total
> viewers (6.234 million vs. 4.868 million) in a highly competitive time
> period versus ABC’s “Modern Family” and “Suburgatory,” CBS’s “Criminal
> Minds” and Fox’s “X Factor.”
>
> * Keep in mind that last season, “Law & Order: SVU” originals
> added an average of 47 percent to these next-day “live plus same day”
> ratings in 18-49 when Nielsen reported “live plus seven day” results.
>
> * At 10 p.m. ET, “Chicago Fire” (1.5/4 in adults 18-49, 5.5
> million viewers overall) retained 88 percent of its lead-in from
> “SVU.” From its first half-hour to its second, “Chicago Fire” grew by
> 7 percent in 18-49 rating, 5 percent in adults 25-54 (to a 2.0 from a
> 1.9) and 2 percent in total viewers (6.5 million vs. 5.4 million).
>
> * “Chicago Fire” is the first 10 p.m. drama this week to generate
> a half-hour to half-hour gain in 18-49, 25-54 or total viewers
> (pending updates).

Posted by:TV By The Numbers

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