via press release:

8 MILLION TUNE IN TO ALL OR PART OF UNIVISION’S EXCLUSIVE SPANISH-LANGUAGE CONCACAF GOLD CUP MATCH ON THURSDAY, JUNE 9
AS MEXICO DEFEATS CUBA 5-0

Univision #2 Network in Key Demos Behind Only ABC’s NBA Finals for the Night with Men 18-34 and Men 18-49 Finishing Ahead of FOX, CBS and NBC

UnivisionDeportes.com’s Free Live Streaming Delivers over 40,000 Unique Media Players

 


MIAMI, FL – JUNE 13, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its exclusive coverage of Thursday’s Mexico vs. Cuba match – part of the 2011 CONCACAF Copa Oro (Gold Cup) – led its Univision Network to a second-place finish in primetime, regardless of language, among Men 18-34 and Men 18-49. While 8 million viewers tuned in to all or part of Mexico’s 5-0 victory, Univision had another key nightly victory over its English-language competition – outperforming CBS and NBC among Adults 18-34 and Adults 18-49.  Through eight matches thus far, the 2011 Copa Oro is outpacing the 2009 tournament, averaging double the audience numbers of 2009 at the same point.

 

Additionally, the match was the #2 program of the night among Persons 12-34, Adults 18-34, Men 18-34 and Men 18-49 behind ABC’s “NBA Finals GM #5” telecast, but ahead of ABC’s “Jimmy Kimmel Live: Game Night” and “NBA Countdown” as well as FOX’s first-run telecast of “So You think You Can Dance.”

 

During Univision’s coverage of the Copa Oro match between Cuba and Mexico, Univision local television stations had higher viewership than the CBS, NBC and FOX stations combined in several markets.

 

In addition to live coverage across the Univision, TeleFutura and Galavisión Networks, Univision is also offering free streaming of all matches online at www.UnivisionDeportes.com, where the Mexico vs. Cuba match resulted in over 40,000 unique media players during the 10-11 p.m. ET hour, according to MRC audited Univision Online Metrics. For complete schedule of matches, visit:http://futbol.univision.com/horarios-por-tv/.

 

The Copa Oro is the biennial tournament and premiere event for FIFA’s North American, Central American and Caribbean confederation.

 

ADDITIONAL NATIONAL HIGHLIGHTS

 

  • In spite of an extensive rain delay, Univision’s Thursday night telecast of the Copa Oro match featuring the Mexican national team versus the Cuban national team (9:39 p.m. to 11:36 p.m. ET) averaged:

 

    • 4.9 Million Persons 2+ (4,858,000)
    • 2.2 Million Adults 12-34 (2,198,000)
    • 1.8 Million adults 18-34 (1,828,000)
    • 3.1 Million Adults 18-49 (3,100,000)
    • 1.2 Million Men 18-34 (1,208,000)
    • 2.0 Million Men 18-49 (1,960,000)

 

Source: The Nielsen Company, NPM; Live + SD 6/9/11

 

  • Copa Oro made Univision among the most-watched primetime networks on the night in key demos:

 

    • #2 network among Men 18-34 (841,000) and Men 18-49 (1,356,000) beating FOX, CBS, NBC, and CW
    • #3 network among Adults 18-49 (2,397,000) and Adults 18-34 (1,423,000), ahead of CBS, NBC, and CW

 

Source: The Nielsen Company, NPM; Live + SD 6/9/11

 

  • After eight matches, Gold Cup 2011 is averaging double the audience numbers of  Gold Cup 2009 at the same point:

 

    • +92%  Persons 2+ (1,812,000)
    • +91%  Adults 18-34 (657,000)
    • +93%  Adults 18-49 (1,165,000)
    • +105%  Men 18-34 (449,000)
    • +103%  Men 18-49 (785,000)

 

Source: The Nielsen Company, NPM; Live + SD data; Gold Cup 2011 first 8 matches (6/5/11-6/9/11) vs. first 8 matches Gold Cup 2009 (7/3-7/8/2009).

 

LOCAL HIGHLIGHTS

 

  • Regardless of language, the Copa Oro match between Cuba and Mexico was the #1 broadcast program during the time period in Phoenix among Adults 18-34 and Men 18-34.

 

  • Regardless of language, the match was also the #2 broadcast program during the time period behind only the NBA Final GM #5 on ABC in the following markets:

 

o   Among Viewers 2+ in Los Angeles, Houston, Dallas, San Francisco and Sacramento

o   Among Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

o   Among Men 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

o   Among Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco and Sacramento

o   Among Men 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco and Sacramento

 

  • During Univision’s coverage of the Copa Oro match between Cuba and Mexico, Univision stations had higher viewership than the CBS, NBC and FOX stations combined in the following markets:

o   Among Viewers 2+ in Los Angeles, Houston, Dallas and San Francisco

o   Among Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento

o   Among Men 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento

o   Among Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

o   Among Men 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

 

Source:  The Nielsen Company, NSI preliminary time period ratings (6/9/11), live game across time zones 9:54 pm -11:30 pm ET.  Live+SD.

 

Established in 1991, Copa Oro has become the region’s most popular soccer event, routinely drawing capacity crowds and millions of viewers across the nation. Throughout the years the Copa Oro finals have grown into a 12-nation championship with countries qualifying from the three regions of CONCACAF – North America, Central America (UNCAF) and the Caribbean (Caribbean Football Union). The tournament features the best players from the region, with México and the United States holding the most Copa Oro titles. Held throughout the country, the 12 teams that will face off in the 2011 tournament are: Canada, Costa Rica, Cuba, El Salvador, Grenada, Guadeloupe, Guatemala, Honduras, Jamaica, México, Panama and USA.

 

Posted by:TV By The Numbers

blog comments powered by Disqus