disclaimer:  this is a press release!  Number of streams without average minutes viewed per stream doesn’t mean much.  These numbers are for ABC.com only and do not include any viewing on Hulu.

Surging 78% in Unique Visitors Over the Prior Month,
ABC.com is the No. 1 Online Broadcast Site for January 2011

ABC.com Owns 7 of the Top 10 Spots in Unique Viewers for the Month, Including the Only Freshman Series with “Mr. Sunshine”

ABC’s “The Bachelor” is January 2011’s No. 1 Program in Total Streams

According to the latest data from Nielsen VideoCensus for January 2011, ABC.com was up a resounding 78% in Unique Viewers over the previous month (4.8 million UVs vs. 2.7 million UVs). For the month of January, ABC.com stood as the No. 1 online broadcast site in Unique Viewers, beating CBS Television by 17% (4.1 million UVs), NBC.com by 50% (3.2 million UVs), Fox Broadcasting by 118% (2.2 million UVs) and Cwtv.com by 622% (664,000 UVs).

Program Highlights – Unique Viewers (January ‘11)

For viewing of full episodes and short-form content, ABC.com owned the most number of spots in the Top 10 with 7 during January ’11, including the No. 1 series with “The Bachelor” and the only freshman series with “Mr. Sunshine.” In fact, CBS, NBC and Fox claimed just 1 spot each among the month’s top 10 programs in Unique Viewers.

  • ABC.com’s Top 10 entries include “The Bachelor” (No. 1 – 1.062 million Unique Viewers), “V” (No. 3 – 771,000 UVs), “Mr. Sunshine” (No. 4 – 711,000 UVs), “Modern Family” (No. 5 – 706,000 UVs), “Grey’s Anatomy” (No. 7 – 585,000 UVs), “General Hospital” (No. 8 – 534,000 UVs) and “Extreme Makeover: Home Edition” (No. 9 – 521,000 UVs).

Program Highlights – Total Streams (January ‘11)

For Total Streams, ABC.com claimed 4 of the Top 5 entries in January ‘11, including the No. 1 program with “The Bachelor” (18.3 million).

  • The rest of Top 10 in Total Streams include “Grey’s Anatomy” (No. 3 – 11.2 million TS), “Modern Family” (No. 4 – 9.0 million TS) and “Desperate Housewives” (No. 5 – 8.6 million TS).

Broadcast Network Websites – Unique Viewers (January ‘11)

Name Unique Viewers

No. 1 ABC.com                                        4.8 million

No. 2 CBS Television                                 4.1 million

No. 3 NBC.com                                        3.2 million

No. 4 Fox Broadcasting                                2.2 million

No. 5 Cwtv.com                                       664,000

Top 10 Programs – Unique Viewers (January ‘11)

Program Net Unique Viewers

No. 1 The Bachelor             ABC                  1.062 million

No. 2 Saturday Night Live       NBC                  924,000

No. 3 V                         ABC                    771,000

No. 4 Mr. Sunshine             ABC                    711,000

No. 5 Modern Family           ABC                    706,000

No. 6 American Idol             FOX                    628,000

No. 7 Grey’s Anatomy            ABC                    585,000

No. 8 General Hospital          ABC                    534,000

No. 9 Extreme Makeover: Home    ABC                    521,000

No.10 Late Show                       CBS                    497,000

Top 10 Programs – Total Streams (January ‘11)

Program Net Total Streams

No. 1  The Bachelor             ABC                  18.3 million

No. 2  Young and the Restless   CBS                  13.1 million

No. 3  Grey’s Anatomy           ABC                  11.2 million

No. 4  Modern Family            ABC                  9.0 million

No. 5  Desperate Housewives          ABC                  8.6 million

No. 6  NCIS                     CBS                  7.5 million

No. 7  Hawaii Five-0           CBS                  6.1 million

No. 8T Saturday Night Live      NBC                  6.0 million

No. 8T Days of Our Lives        NBC                  6.0 million

No. 10 How I Met Your Mother    CBS                  5.2 million

ABC.com’s Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Additionally, ABC.com features an embeddable short-form video player that is home to a variety of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC’s most popular series. ABC.com is available anytime, anywhere on mobile devices at m.abc.com and on the iPad via the popular ABC Player app.

Source: Nielsen Online, VideoCensus, January 2011

Posted by:TV By The Numbers

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