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via press release:

ABC Delivers 5 of the Top 20 Broadcasts of the Week in Adults 18-49

 

“Bachelor in Paradise” Grows to a New Season High in Viewers

And Equals a Series High in Adults 18-49

 

At 9pm on Monday, ABC’s “Bachelor in Paradise: After Paradise” Beats

Fox’s “So You Think You Can Dance” in Total Viewers for the First Time

 

On Wednesday, “Celebrity Wife Swap” Grows to a 2-Month High in Adults 18-49

 

During its Run, “The Astronaut Wives Club” Boosts its Time Slot by More than 20%

 

“Mistresses” Grows for the 2nd Straight Week to its Best Numbers in Over 1 Month

 

ABC’s “Rookie Blue” Attracts its Biggest Audience in 3 Weeks

 

“Bachelor in Paradise” Grows for the 3rd Week to a New Sunday High in Viewers

 

“Katrina: 10 Years After the Storm with Robin Roberts” Draws

ABC’s Biggest Non-Sports Audience to the Time Period this Summer

 

ABC Adult 18-49 Weekly Ratings Projections (w/o 8/17/15)

ABC’s weekly Live + Same Day Adult 18-49 average is projected to increase 30% to a 1.0 rating in Live + 3 Day and build 38% to a 1.1 rating in Live + 7 Day.

 

Week No. 48 (Live + Same Day)

During the week of August 17, 2015, ABC delivered 5 of the Top 20 broadcast shows in Adults 18-49: “Bachelor in Paradise – MON” – No. 8, “Bachelor in Paradise – SUN” – No. 11, “Modern Family-R” – No. 15, while “black-ish-R” and “America’s Funniest Home Videos-R” tied at No. 18.

 

Monday

ABC ranked as the No. 2 broadcaster on Monday night in Adults 18-49 (0.9/3-tie). ABC’s “Bachelor in Paradise” topped NBC’s “American Ninja Warrior” on the night to rank as Monday’s No. 1 broadcast TV show in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

 

“Bachelor in Paradise” (8:00-9:01 p.m. – 5.2 million and 1.5/6 in AD18-49):

At 8:00 p.m., ABC’s “Bachelor in Paradise” was up for the 2nd straight Monday in Total Viewers (+2% – 5.2 million vs. 5.1 million) and held steady in Adults 18-49 (1.5/6), hitting a new season high in viewers and equaling a series high in young adults. The ABC unscripted series led its broadcast rivals in the hour by double digits with Adults 18-34 and all key Women demos (W18-34/W18-49/W25-54). 

 

·       “Bachelor in Paradise” was up from its year-ago 2-hour telecast on the night (5.1 million and 1.3/4 on 8/18/14) with Total Viewers (+2%) and Adults 18-49 (+15%).

 

“Bachelor in Paradise: After Paradise” (9:01-10:01 p.m. – 3.2 million and 0.7/2 in AD18-49):

From 9:01-10:01 p.m., ABC’s “Bachelor in Paradise: After Paradise” beat “Fox’s So You Think You Can Dance” for the first time in Total Viewers (+3% – 3.2 million vs. 3.1 million).

 

Wednesday

“Modern Family-R/black-ish-R” (9:00-10:00 p.m. – 3.5 million and 1.1/4 in AD18-49): 

At 9 o’clock, encores of ABC’s “Modern Family” and “black-ish” ranked No. 1 in the hour among Adults 18-49 (1.1/4), beating originals of NBC’s “Mr. Robinson” by 22% (0.9/3) and CBS’ “Extant” by 57% (0.7/3).

 

“Celebrity Wife Swap” (10:00-11:00 p.m. – 2.7 million and 0.9/3 in AD18-49): 

ABC’s “Celebrity Wife Swap” grew over its most-recent original (on 8/5/15) by 13% in Adults 18-49 (0.9/3 vs. 0.8/3), hitting an 8-week high and matching a 10-week high – since 6/24/15 and 6/10/15.

 

·       “Celebrity Wife Swap” continued to improve its 10 o’clock time period for ABC, up over original programming in the hour on the year-ago night (“Motive” on 8/20/14 = 0.8/3) by 13% in Adults 18-49.

 

Thursday

“The Astronaut Wives Club” (8:00-9:00 p.m. – 3.8 million and 0.7/3 in AD18-49):

The finale of ABC’s “The Astronaut Wives Club” shot up over the prior week by 19% in Total Viewers (3.8 million vs. 3.2 million) and by 17% in Adults 18-49 (0.7/3 vs. 0.6/3) to deliver 3-week highs – since 7/30/15. In addition, the ABC summertime drama grew week to week by 25% in Women 18-49 and 25% in Women 25-54.

 

·       On average during its 10-episode run, “The Astronaut Wives Club” improved its 8 o’clock hour for ABC over original programming during the comparable weeks last summer (“Black Box”/”The Quest” = 3.9 million and 0.8/3) by 28% in Total Viewers and 25% in Adults 18-49.

 

“Mistresses” (9:00-10:00 p.m. – 3.3 million and 0.8/3 in AD18-49):

ABC’s “Mistresses” grew for the 2nd straight week in Total Viewers (+10% – 3.3 million vs. 3.0 million) and Adults 18-49 (+14% – 0.8/3 vs. 0.7/3) to deliver its best performance in more than 1 month – since 7/9/15 and 7/16/15, respectively. In addition, “Mistresses” soared week to week by 50% in Women 18-34 to a new season high.

 

“Rookie Blue” (10:00-11:00 p.m. – 3.6 million and 0.6/2 in AD18-49):

ABC’s “Rookie Blue” was up for the 2nd week in a row in Total Viewers (+9% – 3.6 million vs. 3.3 million) to attract its largest overall audience in 3 weeks (since 7/30/15), while holding steady in Adults 18-49 (0.6/2).

 

Sunday

Opposite Fox’s NFL preseason game (St. Louis-Tennessee), ABC was the No. 2 broadcaster on Sunday in Adults 18-49 (1.0/4-tied w/ CBS) equaling a 4-week high on the night – since 7/26/15.

 

“Bachelor in Paradise” (8:00-10:01 p.m. – 4.2 million and 1.3/4 in AD18-49): 

Facing original competition from Fox’s NFL coverage and CBS’ “Big Brother,” ABC’s “Bachelor in Paradise” was up for the 3rd straight Sunday in Total Viewers (+5% – 4.2 million vs. 4.0 million) and held even in Adults 18-49 (1.3/4) to deliver its most-watched telecast on the night and equal a Sunday high in young adults.  The ABC unscripted series was No. 1 in its 2-hour slot for the 2nd week in a row among the broadcasters across all key Women demos (W18-34/W18-49/W25-54).

 

·       “Bachelor in Paradise” continued to grow its 2-hour time period by double digits year to year for ABC, jumping 63% in Adults 18-49 from the year-ago night with original programming (“Wipeout”/”Rising Star” = 0.8/3 on 8/24/14).

 

·       After 3 days of TV playback, last Sunday’s telecast of “Bachelor in Paradise” grew to a 1.9 rating among Adults 18-49 (up from a 1.3 in L+SD), coming within 1-tenth of its series high and growing for the 3rd straight week (+6%) to score a season high on the night in the L+3 numbers.

 

“Katrina: 10 Years After the Storm with Robin Roberts” (10:01-11:00 p.m. – 3.8 million and 0.6/2 in AD18-49): 

In the 10 o’clock hour, “Katrina: 10 Years After the Storm with Robin Roberts” boosted its slot week to week by 15% among Total Viewers (3.8 million vs. 3.3 million), taking 2nd among the broadcasters and drawing ABC’s biggest non-sports audience in the time period this summer.

 

·       The ABC special improved its hour year to year by 9% in Total Viewers (“Castle-R” on 8/24/14 = 3.5 million).

 

WEEK NO. 48:   ADULTS 18-49            TOTAL VIEWERS

   No.1   NBC 1.1      No.1 CBS     5,040,000

              No.2   CBS 0.9      No.2 NBC     4,530,000

              No.3   ABC 0.8      No.3 ABC     3,290,000

              No.3   FOX 0.8      No.4 FOX     2,790,000

              No.5   CW  0.3      No.5 CW      1,070,000

 

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Source: The Nielsen Company, National Live+ Same Day Program Ratings for week of 08/17/15, unless noted otherwise.

Posted by:TV By The Numbers

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