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via press release:

Thursday (01/29/15) – ABC Total Viewer and Adult 18-49 Projections

Grey’s Anatomy: Live + 3 = 13.5 million/4.1 rating and Live + 7 = 14.6 million/4.4 rating

Scandal: Live + 3 = 15.1 million/5.1 rating and Live + 7 = 15.9 million/5.4 rating

HTGAWM: Live + 3 = 14.9 million/4.9 rating and Live + 7 = 16.0 million/5.2 rating

 

ABC Thursday Prime (8-11pm – 9.4 million and 3.1/10 in AD18-49):  Featuring the return of its TGIT lineup for the first time in over 2 months (since 11/20/14), ABC dominated the opening night of the February Sweep in Adults 18-49 (3.1/10), beating original schedules on CBS by 35% (2.3/7 = 8-10pm comedies/Elementary), Fox by 72% (1.8/5 = American Idol/Backstrom) and NBC by 107% (1.5/5 = Biggest Loser finale/Parenthood series finale).  ABC’s Scandal, How to Get Away with Murder and Grey’s returned as Thursday’s Top 3 dramas.  ABC ranked #1 in 5 of 6 half-hours in the key sales demo.

 

In young adults, the Net delivered its highest rating on the night since season-premiere Thursday – since 9/25/14.  In addition, ABC more than tripled its delivery from the year-ago first night of the February Sweep (1.0/3 on 1/30/14) in Adults 18-49 (+210%).   In fact, ABC marked its top-rated start to a February Sweep in 4 years among Adults 18-49 – since 2/3/11.

 

Grey’s Anatomy (8-9pm –  8.6 million and 2.7/9 in AD18-49):  At 8pm opposite Big Bang, ABC’s Grey’s Anatomy beat Fox’s American Idol by 23% for 2nd place in the hour among Adults 18-49 (2.7/9 vs. 2.2/7). 

 

Grey’s was up from its Winter Finale (8.3 million and 2.4/7) by 4% Total Viewers and by 13% in Adults 18-49, drawing it biggest audience since October (since 10/2/14) marking a best-since-premiere number in young adults.

 

Scandal (9-10pm – 10.4 million and 3.6/11 in AD18-49):  At 9pm, ABC’s Scandal (3.6/11) shot to the top of its hour in Adults 18-49, besting runner-up CBS’ comedies by 80% (Two and a Half Men/The McCarthys = 2.0/6).  Scandal also won its slot in Total Viewers. 

 

Scandal built on its Winter Finale (10.1 million and 3.1/9) by 3% in Total Viewers and by 16% in Adults 18-49, scoring best-since-premiere results on both counts.  In fact, it equaled the series’ 2nd-highest-ever rating in Adults 18-49.

 

How to Get Away with Murder (10-11pm – 9.1 million and 3.0/10 in AD18-49):  From 10-11pm, ABC’s How to Get Away with Murder (3.0/10) picked up right where it left off, ranking a dominant #1 in its hour over its CBS (Elementary = 1.3/4) and NBC (Parenthood series finale = 1.7/5) drama competition.  In fact, HTGAWM equaled its combined drama competition in Adults 18-49.  The freshman drama was also the most-watched TV show overall in the slot for its 5th straight original telecast

 

 

The ABC freshman drama held even with both its November Sweep L+SD average among Adults 18-49 (2.9/9) and its Winter Finale (3.1/10), to match its 2nd-highest number since the beginning of October – since 10/9/14.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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