2015-06-05t040245z1631042188nocidrtrmadp3nba-playoffs-cleveland-cavaliers-at-golden-state-warriors

via press release:

 

ABC Dominates Thursday with Coverage of the 2015 NBA Finals Game 1,

Generating its Strongest Performance on the Night in Nearly 2 Years

 

“Jimmy Kimmel Live Game Night” Posts Big Gains Over its Late-Night Averages

 

Cavaliers-Warriors 2015 NBA Finals Game 1 Overshadows Primetime,

Ranking as Thursday’s No. 1 Show and as TV’s Biggest Telecast Since April

 

The Finals Spikes by Double Digits Year to Year

To Deliver the Most-Watched Game 1 in 14 Years

 

Thursday Primetime (8:00-11:00 p.m.)

Featuring primetime coverage of the 2015 NBA Finals Game 1 between the Cleveland Cavaliers and the Golden State Warriors, ABC shot to the top of Thursday night, outdistancing its nearest competitor by 6.8 million viewers (12.5 million vs. 5.7 million – CBS) and topping the other nets’ combined by 55% in Adults 18-49 (4.8/18 vs. 3.1/12 – CBS, NBC, Fox and CW). 

 

·       In viewers and young adults, the Net marked in its strongest Thursday in nearly 2 years – since 6/20/13.

 

“Jimmy Kimmel Live Game Night 1” (Various Time Periods)

Airing around the NBA Finals in various time periods across the country, “Jimmy Kimmel Live Game Night 1” broadened the exposure for the ABC late-night talker in primetime. On average, “Kimmel Game Night” was up 31% in Total Viewers (3.8 million vs. 2.9 million) and 83% in Adults 18-49 (1.1/5 vs. 0.6/3) over the show’s 2014-15 season averages in late-night.  In fact, ABC’s “Kimmel” just wrapped its most-watched season ever with its 5th straight year of growth in late-night.

 

“NBA Finals on ABC Game 1” (9:00 – 11:57 p.m. E.T.)

Game 1 of the Cavaliers-Warriors 2015 NBA Finals on ABC overshadowed its primetime competition and finished as Thursday’s definitive No. 1 TV program in Total Viewers (17.8 million) and across each of the key Adult demographics: A18-34 (6.8/29), A18-49 (6.9/25) and A25-54 (7.2/22). Golden State won the opening game of the series in overtime by a score of 108-100 to lead the best-of-seven series 1-0. The NBA Finals also stood as Thursday’s most-social TV telecast with 3,079,371 tweets.

 

·       Game 1 surged by double digits year to year in Total Viewers (+19% – 17.8 million vs. 14.9 million) and Adults 18-49 (+15% – 6.9/25 vs. 6.0/20), marking the most-watched-ever start for The Finals on ABC – ABC began carriage in 2003.  In fact it was the biggest overall audience for Game 1 of The Finals in 14 years – since the 2001 Lakers-76ers matchup on NBC.  In Adults 18-49 and Adults 18-34, it equaled the 2nd-highest Game 1 numbers on ABC.

 

·       Among Total Viewers and across all key Adult demos, the 2015 NBA Finals Game 1 was TV’s No. 1 telecast since the early April – since 4/6/15.

 

 

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Source: The Nielsen Company, National, Live + Same Day Program Ratings for 06/04/15.  Nielsen Socialguide 06/04/15, Total Tweets +/- 3hrs during telecast.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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