Agent Carter February 3 2015

via press note:

Tuesday Prime (8-11pm – 5.2 million and 1.4/4 in AD18-49)ABC earned second place on Tuesday to CBS’ original drama lineup in Total Viewers (5.2 million) and Adults 18-49 (1.4/4-tie).

 

Shark Tank (8-9pm – 7.1 million and 1.9/6 in AD18-49):  From 8-9pm, ABC’s special Shark Tank ranked a strong #2 in Total Viewers (7.1 million) and Adults 18-49 (1.9/6) to CBS’ NCIS, beating Fox’s MasterChef Junior (4.9 million and 1.6/5) and NBC’s back-to-back episodes of Parks & Recreation (2.8 million and 1.0/3).  Shark Tank was up 6% from its most recent original in the time slot (on 1/13/15) in Adults 18-49.

 

Marvel’s Agent Carter (9-10pm – 4.3 million and 1.3/4 in AD18-49): At 9pm, ABC’s Marvel’s Agent Carter held steady week to week among Adults 18-49 (1.3/4), earning second in the hour over original comedies on NBC (Marry Me/About a Boy = 0.9/3) and Fox (New Girl/The Mindy Project = 1.2/4).   The new ABC drama also took second in the hour with Total Viewers (4.3 million).

·         On average in the Live + 7 Day numbers, ABC’s Marvel’s Agent Carter delivers a 2.8 Adult 18-49 rating (up +1.0 rating points or +56% from L+SD) and 9.3 million Total Viewers (up +3.0 million viewers or +48% from L+SD).

 

Forever (10-11pm – 4.4 million and 0.9/3 in AD18-49):   At 10pm, ABC’s Forever returned to original for the first time in 3 weeks with strong year-to-year time-period improvement, boosting its slot from the year-ago night by 42% in Total Viewers and by 29% in Adults 18-49 (Killer Women = 3.1 million and 0.7/2 on 2/4/14).  On average season to date, the freshman ABC drama is improving the Tuesday 10pm hour by wide margins in Total Viewers (+85%) and Adults 18-49 (+80%) over regular programming during the comparable weeks last season.

 

·         In the most recent round of Live + 7 Day ratings (w/o 1/12/15), Forever doubled its L+SD Adult 18-49 number (+100%) for the 3rd time during its freshman season.

 

 

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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