via press release:
ABC FAMILY LAUNCHES THE #RAVENSWOODREVEAL CHALLENGE
TO REVEAL A SPECIAL CLUE FROM UPCOMING SERIES “RAVENSWOOD,”
DURING “PRETTY LITTLE LIARS” SUMMER FINALE EPISODE
AIRING TUESDAY, AUGUST 27th AT 8:00 PM ET/PT ON ABC FAMILY
“Ravenswood” to Premiere on ABC Family on October 22
Special “Ravenswood” Promo Also to Air During “Pretty Little Liars” Summer Finale
Burbank, CA (August 23, 2013) – Leading up to the highly anticipated debut of “Pretty Little Liars” spinoff “Ravenswood,” ABC Family will launch the #RavenswoodReveal challenge during the summer finale episode of “Pretty Little Liars,” airing Tuesday, August 27th (8:00 – 9:00 PM ET/PT). Fans who take part in the challenge will be rewarded with a special clue about the world of “Ravenswood.”
Reinventing the chain letter, series star Tyler Blackburn (@tylerjblackburn) will kick off the challenge by tweeting a portion of a photo that reveals a clue into the mystery of “Ravenswood.” Once Tyler’s tweet is retweeted 1022 times, in honor of the October 22 premiere date, his castmates Nicole Gale Anderson (@HeyItsNicoleA), Brett Dier (@BrettDier), Britne Oldford (@BritneOldford) and Merritt Patterson (@merrittpattrsn) will tweet out subsequent portions of the photo. Each new piece will only be triggered after the previous portion has been retweeted 1022 times. Once all of the photo pieces are unlocked, fans will need to assemble the pieces and the resulting photo will divulge a tantalizing secret about Ravenswood.
Also, during the August 27th “Pretty Little Liars” summer finale episode, the network will premiere a special promo for “Ravenswood.”
“Ravenswood” is produced by Alloy Entertainment in association with Warner Horizon Television and is executive-produced by Joseph Dougherty, Oliver Goldstick, I. Marlene King, and Leslie Morgenstein. The series stars Nicole Gale Anderson, Tyler Blackburn, Steven Cabral, Brett Dier, Britne Oldford, and Merritt Patterson.
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy® Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.