via ABC Family press release:
Continuing to set new records every month, ABC Family recorded best-ever February deliveries in Prime in Total Viewers, Adults 18-34, Adults 18-49 and Viewers 12-34 – – and with all three key female targets – – posting robust year-to-year increases between 30% and 60% in the demos.
In a most impressive feat, ABC Family was cable’s year-to-year growth leader of the fully distributed entertainment cable networks in Adults 18-34 (+36%), Women 18-34 (+45%), Women 18-49 (+31%), Viewers 12-34 (+46%) and Females 12-34 (+55%). Moreover, in February 09, ABC Family delivered its 20th consecutive month of year-to-year growth in Prime in Total Viewers (27%), Adults 18-49 (28%) and Viewers 12-34 (46%). In Adults 18-34, this month represented the net’s 28th straight month of increases, including by double-digit percentages in 7 of the previous 8 months.
Competitively, ABC Family landed among the Top 5 cable networks in Prime for the third straight month in core female measures, driven by “The Secret Life of the American Teenager.” In fact, this marked the 3rd consecutive month ABC Family positioned among the Top 5 cable networks in Prime in key female categories, climbing a significant 6 to 14 places in a year’s time.
“The Secret Life of the American Teenager” positioned as cable’s No. 1 series for the month in Viewers 12-34 and Females 12-34, and the No. 1 scripted series in Women 18-34. In Teens 12-17 and Female Teens, “Secret Life” stood as TV’s No. 1 scripted series and No. 3 overall, behind only Fox’s two “American Idol” segments. In addition, the month’s four “The Secret Life of the American Teenager” qualified as cable’s Top 4 telecasts for the month in Females 12-34, Teens 12-17 and Female Teens, and 4 of Top 5 scripted telecasts on all cable in Viewers 12-34.
In Total Day, ABC Family hit February highs across the board, including among Total Viewers, Adults 18-34, Adults 18-49 and Viewers 12-34. Moreover, among all months on record, February 09 wrapped as the net’s third-most-watched month ever in Adults 18-34 and fourth-most-watched in Women 18-34.