KERRY WASHINGTON, TONY GOLDWYN

via press note:

ABC Thursday Prime (8-11pm – 8.8 million and 2.8/9 in AD18-49):  ABC ranked #1 on all 4 Thursdays of the February Sweep in Adults 18-49 (2.8/9-tie) for the first time in 8 years – since 2007.  The Net also led all 4 Thursdays of the 2014 November Sweep. Despite increased competition from CBS’ debut/finale lineup, the Net was up week to week with young adults (2.8/9 vs. 2.7/9), as Grey’s Anatomy (+9%), Scandal (+3%) and How to Get Away with Murder (+4%) each posted gains. 

 

·         ABC’s Scandal, How to Get Away with Murder and Grey’s once again finished as Thursday’s Top 3 dramas in Adults 18-49.  Head to head at 8pm and 9pm, ABC’s Grey’s and Scandal increased their winning advantages week to week over NBC’s The Slap (+213% vs. +109% last week) and The Blacklist (+88% vs. +82% last week), while HTGAWM beat its combined 10pm drama competition for the 4th week in a row (+17%).  Scandal was the night’s #2 TV show, behind only CBS’s Big Bang Theory.

 

Grey’s Anatomy (8-9pm – 8.1 million and 2.5/8 in AD18-49):  At 8pm opposite The Big Bang Theory and The Odd Couple series debut, ABC’s Grey’s Anatomy beat Fox’s American Idol in Adults 18-49 (+19% – 2.5/8 vs. 2.1/7).  In the hour, Grey’s more than doubled NBC’s The Slap in viewers (+108% – 8.1 million vs. 3.9 million) and more than tripled it in Adults 18-49 (+213% – 2.5/8 vs. 0.8/3).  Grey’s grew week to week in Total Viewers (+4%) and Adults 18-49 (+9%) to deliver its best numbers since its mid-season return (on 1/29/15).   In addition, despite its earlier time period, Grey’s was up over its comparable mid-season telecast last year by 4% in Adults 18-49 (2.4/7 on 3/20/14)

 

Scandal (9-10pm – 9.5 million and 3.2/9 in AD18-49):  At 9pm, ABC’s Scandal (3.2/9) won its hour among Adults 18-49, over CBS’ series finale of Two and a Half Men (3.1/9), NBC’s The Blacklist (1.7/5) and Fox’s Backstrom (0.9/3). Scandal also outdrew NBC’s The Blacklist in the hour by 2.0 million viewers (9.5 million vs. 7.5 million), up from a 1.1 million viewer advantage the prior week.  Scandal built week to week in viewers (+2%) and young adults (+3%).  For the 4th consecutive week, Scandal grew over its comparable mid-season telecast last year (9.1 million and 2.9/9 on 3/20/14) in Total Viewers (+4%) and Adults 18-49 (+10%).

 

How to Get Away with Murder (10-11pm – 8.8 million and 2.8/9 in AD18-49):  From 10-11pm, ABC’s How to Get Away with Murder (2.8/9) dominated its hour in Adults 18-49, besting its CBS (+87% – Elementary = 1.5/5) and NBC (+211% – Allegiance = 0.9/3) drama competition.  In fact it was the 4th straight week for the ABC freshman series to outdeliver its combined drama competition in the key sales demo.  The freshman drama was also the most-watched TV show overall in the slot for its 8th consecutive original airing.  Hitting its top results since its mid-season return (on 1/20/15), Murder was up week to week in Total Viewers (+5%) and Adults 18-49 (+4%).

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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