Modern Family

via press note:

ABC Wednesday Prime (8-11pm – 7.6 million and 2.5/7 in AD18-49):  ABC ranked #1 on Wednesday in Adults 18-49 (tie) for the 2nd straight week. Also for the 2nd week in a row, ABC’s Modern Family was the dominant #1 TV show of the night across all key Adult demos. The Net was up over the year Wednesday by 14% in young adults (2.2/6 on 10/3/12).


The Middle (8-8:30pm – 7.8 million and 2.2/7 in AD18-49): ABC’s The Middle took second at 8pm in Adults 18-49, beating Fox’s The X Factor (2.1/7) and NBC’s Revolution (1.6/5).  The ABC comedy matched its Adult 18-49 delivery on the same night last year and grew in Total Viewers (7.7 million and 2.2/7 on 10/3/12).


Back in the Game (8:30-9pm – 6.6 million and 1.8/6 in AD18-49): Continuing to deliver solid Adult 18-49 lead-in retention in the 8:30pm half-hour (82%), ABC’s Back in the Game beat NBC’s Revolution (1.5/5) in the half-hour by 20%. Back in the Game delivered solid retention of its week-ago debut in viewers, young adults and all key Women: Total Viewers (83%), AD18-49 (82%), W18-34 (94%), W18-49 (96%) and W25-54 (91%).


Modern Family (9-9:30pm – 10.9 million and 4.2/12 in AD18-49): ABC’s Modern Family more than doubled its Adult 18-49 lead-in at 9pm to dominate its half-hour.  Modern Family held 100% of its week-earlier season premiere rating.  L+3 Ratings: Last week’s season premiere of Modern Family added on +1.6 rating points in the Live + 3 Day data to deliver a 5.8 rating.


Super Fun Night (9:30-10pm – 8.2 million and 3.2/9 in AD18-49):  Delivering greatly improved Adult 18-49 lead-in retention out of Modern Family (76% – best retention for any regular comedy debut in the slot in 4 years – since 9/23/09),  ABC’s Super Fun Night debuted at a dominant #1 in the 9:30pm half hour and as the #2 TV show on Wednesday, behind only Modern Family.  It ranks as the season’s #2 new comedy debut, behind only CBS’ Big Bang-led Crazy Ones.  ABC now has 2 of the Top 3 new comedy premieres this season with Super Fun Night and The Goldbergs.   Super Fun Night is ABC’s highest-rated regular Wednesday Fall comedy debut in the half-hour since 2009 – since 9/23/09. ABC’s premiere of Super Fun Night was the #1 most social new comedy premiere so far this season (16,902 tweets).


Nashville (10-11pm – 6.0 million and 1.9/6 in AD18-49):  At 10pm, ABC’s Nashville beat NBC’s series debut of Ironside (1.4/4) by 36% Adults 18-49 and won the hour with Adults 18-34 and key Women (W18-34/W18-49).  Nashville earned better than 90% retention of its week-ago season opener in Total Viewers (92%), AD18-49 (95%), W18-34 (100%) and W18-49 (100%).  L+3 Adult 18-49 Ratings: The week-ago premiere of Nashville shot up 45% (up from a 39% increase for the year-ago premiere) in the Live + 3 Day numbers, growing to a 2.9 rating (vs. a 2.0 in L+SD).

Posted by:TV By The Numbers

blog comments powered by Disqus