via press notes:
Leading the pack for the 2nd week in a row, ABC ran as the top-rated broadcaster on Easter Sunday in Adults 18-49 with a mix of repeat and originals, defeating NBC’s all-original lineup by 10%, CBS’ all-original line up 29% and Fox’s animated encores by 83%.
- Up over the prior Sunday for the 2nd week running, ABC gained 4% in viewers and 10% in Adults 18-49 week to week. In fact despite a decline in TV usage levels for the Easter holiday, all 4 of ABC’s Sunday programs were up week over the previous week in viewers and young adults.
A repeat America’s Funniest Home Videos stood as the #1 regular program in the 7pm hour for the 2nd straight week in Adults 18-49, beating runner-up CBS’ original 60 Minutes by 6%.
- AFV posted its best young adult number in 6 weeks – since 3/13/11.
Building sharply on its lead-in at 8pm and surging by 10% week to week in Adults 18-49, ABC’s Extreme Makeover: Home Edition finished as the #2 TV series in its hour among viewers and young adults. The broad-appealing ABC unscripted show ran as the #1 series from 8-9pm with Women 18-34 and dominated its broadcast competition with Kids 2-11. Also in the hour, ABC’s Home Edition outdelivered NBC’s competing America’s Next Great Restaurant by a definitive 4.2 million viewers and by 83% in Adults 18-49.
Growing week to week in viewers (+9%) and young adults (+7%), ABC’s Desperate Housewives ranked as the #1 series in the 9 o’clock hour with Total Viewers and Adults 18-49. In fact Housewives stood as the #1 TV series on Sunday in Adults 18-49
- In viewers and young adults, ABC’s Housewives turned in its strongest performance in 7 weeks – since 3/6/11.
During the 10 o’clock hour, ABC’s Brothers & Sisters beat out the final hour of CBS’ original movie, Beyond the Blackboard, by 46% in Adults 18-49.
- Increasing over the prior week in viewers (+5%) and young adults (+12%), ABC’s Brothers & Sisters posted its top numbers since the beginning of March – since 3/6/11.