Shark Tank February 21

via press release:

ABC Friday Prime (8-11pm – 6.2 million and 1.4/6 in AD18-49):  ABC led the pack for the 4th straight Friday of the 2015 May Sweep in Adults 18-49 (1.4/6), ranking as the #1 broadcaster on the night on each of the final 6 weeks of the season.   During prime, the Net beat its nearest competition by 40% (1.4/6 vs. 1.0/4 – NBC).  ABC was also the leader with Total Viewers (6.2 million). On average during the sweep, ABC was up 33% year to year on Friday for its top-rated May Sweep delivery on the night in 9 years – since May 2006.  ABC has now finished as the #1 broadcaster in Adults 18-49 on 16 of 23 nights so far in the 2015 May Sweep (including ties). 


·         For the 2nd week in a row, ABC aired the night’s Top 3 series in Adults 18-49 with Shark Tank, Beyond the Tank and 20/20 (tied w/Grimm).  Shark Tank and Beyond the Tank were also the night’s Top 2 most-watched shows overall. 20/20 the night’s #1 newsmagazine over NBC’s Dateline (9-11pm) in Total Viewers, Adults 18-49 and Adults 25-54.


Shark Tank (8-9pm – 6.9 million and 1.5/7 in AD18-49) At 8pm, ABC’s season finale of Shark Tank won its earlier slot for the 4th consecutive week, beating CBS’ The Amazing Race finale by 1.2 million viewers (6.9 million vs. 5.7 million) and by 50% in Adults 18-49 (1.5/7 vs. 1.0/5). 


·         Shark Tank was up week to week in viewers (3%) and matched its week-ago Fast Affiliate Adult 18-49 rating, which adjusted up 1-tenth in the Nationals.  In addition, Shark Tank topped its year-ago season closer in Total Viewers (+3% – 6.7 million on 5/16/14) to deliver its most-watched finale ever.


Beyond the Tank (9-10pm – 6.3 million and 1.5/6 in AD18-49) Holding 100% of its Adult 18-49 lead-in at 9pm, ABC’s Beyond the Tank was the #1 series in its hour on all 3 telecasts, beating its nearest broadcast competitor by a best-yet 88% (1.5/6 vs. 0.8/3 – NBC’s Dateline). It was also the most-watched show in the hour (6.3 million).  Beyond the Tank grew week to week in Total Viewers (+13%) and Adults 18-49 (+7%).


20/20 (10-11pm – 5.5 million and 1.1/4 in AD18-49) In the 10pm hour, ABC’s 20/20 beat NBC’s Dateline head to head in the slot by 33% in Adults 18-49 (1.1/4 vs. 0.9/3) and by 14% in Adults 25-54 (1.6/5 vs. 1.4/4). 20/20 grew by 8% week to week in Total Viewers and was steady in Adults 25-54.


·         On average, 20/20 is up over last season in Total Viewers (+4%), Adults 18-49 (+13%) and Adults 25-54 (+9%). In fact, the ABC newsmagazine is delivering its most-watched season in 8 years and its strongest performance in both key demos in 6 years – since the 2006-07 and 2008-09 seasons, respectively.   

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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