good-morning-america

via press release:

“GMA” is #1 for the Week

Outperforming NBC’s “Today” by 508,000 Total Viewers

and 95,00 Adults 25-54

 

“GMA” Increases Year-to-Year Demo Advantage Over “Today”

 

“GMA” is Delivering its Largest Adults 25-54 Season Margin

Over “Today” in 22 Years

 

 

 

ABC News’ “Good Morning America” finished as the week’s No. 1 morning newscast in Total Viewers (5.098 million) and Adults 25-54 (1.834 million) during the week of May 4, 2015, based on Live +Same Day Data from Nielsen Media Research. “GMA” outdelivered NBC’s “Today” (4.590 million and 1.739 million, respectively) by 508,000 Total Viewers and by 95,000 Adults 25-54. 

 

For the 2nd week in a row, “GMA” increased its year-to-year advantage over “Today” in Adults 25-54 (+28% – 95,000 vs. 74,000).

 

Season to date, “GMA” is the No. 1 morning newscast in Total Viewers and Adults 25-54. “GMA” is leading “Today” by 596,000 Total Viewers and by 139,000 Adults 25-54. In fact, “GMA” has increased its season margin over “Today” versus the same point last season in Adults 25-54 (+36% – 139,000 vs. 102,000).

 

Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, “GMA” is seeing its widest Adults 25-54 margin over “Today” in 22 years – since the 1992-93 season.

 

During the week, “GMA” beat “CBS This Morning” in Total Viewers (+44%), Adults 25-54 (+75%) and Adults 18-49 (+70%). 

 

WEEK OF 5/4/15         TOTAL VIEWERS    ADULTS 25-54        ADULTS 18-49     HOUSEHOLDS

GOOD MORNING AMERICA    5,098,000     1.5/13; 1,834,000   1.0/10; 1,270,000    3.8/15

TODAY                   4,590,000     1.5/12; 1,739,000   1.1/11; 1,342,000    3.3/13

CBS THIS MORNING        3,542,000     0.9/ 7; 1,047,000   0.6/ 6;   749,000    2.5/10

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 5/4/15, 4/27/15 and 5/5/14.  Most Current: 2014-2015 Season (9/22/14 – 5/10/15) and 2013-2014 Season (9/23/13 – 5/11/14).  Averages based on regular telecasts.  

 

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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