via press release:

Building over its last original two weeks ago to tie its highest rating since November, ABC’s Modern Family stood as Wednesday’s #1 TV show for its 4th straight first-run telecast in Adults 18-49, outdelivering Fox’s American Idol by a best-ever 67% (3.5/10 vs. 2.1/6).


The Middle (8-8:30pm – 7.1 million and 1.9/6 in AD18-49):

At 8pm, ABC’s The Middle tied American Idol for the first time ever and held even with its last original Fast Affiliate rating in Adults 18-49 (1.9/7 on 3/12/14).  In addition, The Middle was up 6% from its year-ago original (1.8/6 on 3/27/13).


Suburgatory (8:30-9pm – 4.9 million and 1.4/4 in AD18-49):

At 8:30pm, Suburgatory also held steady with its last original Fast Affiliate Adult 18-49 rating (1.4/5 on 3/12/14).


Modern Family (9-9:30pm – 9.7 million and 3.5/10 in AD18-49):

More than doubling its Adult 18-49 lead-in at 9pm (+150%), ABC’s Modern Family won its half-hour by 67% over American Idol.  The ABC comedy was up (+3%) from its last original to match a more than 4-month high in Adults 18-49 – since 11/13/13.  In addition, Modern Family grew 9% in Adults 18-49 over its telecast on the same night last year (3.2/9 on 3/27/13).


Mixology (9:30-10pm – 4.9 million and 1.7/5 in AD18-49):

In the 9:30pm half-hour, ABC’s Mixology jumped 42% in Adults 18-49 week to week and matched a series high.  

Nashville (10-11pm – 5.1 million and 1.3/4 in AD18-49):

During the 10pm hour, Nashville ranked #1 in Adults 18-49 (tie) and key Women (W18-34/W18-49).  On average, Nashville is ABC’s top percentage gainer this season via TV Playback and Top 5 among all broadcast series, with originals shooting up 80% from a 1.5 L+SD rating to a 2.7 Live + 7 Day Adult 18-49 rating.

Posted by:TV By The Numbers

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