via press note:
Please Note: Approaching the Thanksgiving holiday week, overall Wednesday Adult 18-49 TV Usage levels declined a significant 5% week to week (36.1 vs. 37.9).
ABC’s Modern Family finished as Wednesday’s #1 TV show in Adults 18-49 for its 7th consecutive telecast this season.
At 8pm, ABC’s The Middle towered over the season premiere of NBC’s Whitney, leading its comedy competition by 4.5 million viewers and by 79% in Adults 18-49. In fact, the ABC comedy tied CBS’ Survivor: Philippines in Adults 18-49 for the 2nd-straight week and paced within 2-tenths of a rating point and tied the audience share for Fox’s The X Factor. Additionally, The Middle finished #1 in the half-hour with Men 18-49 and Teens 12-17.
At 8:30pm, ABC’s The Neighbors dominated its freshman comedy competition, beating NBC’s Guys with Kids by 76% in Total Viewers and by 46% in Adults 18-49.
Shooting up from its lead-in (+142%) to take full control of the 9pm half-hour, ABC’s Modern Family beat out CBS’ Criminal Minds by 59%, The X Factor by 59% and NBC’s L&O: SVU by 207%.
- · In addition to standing as Wednesday’s #1 TV show with Adults 18-49, Modern Family was also the evening’s top-rated program with Adults 18-34 and Adults 25-54 for its 5th straight broadcast.
In the 9:30pm half-hour against the conclusion of The X Factor, ABC’s Suburgatory defeated NBC’s L&O: SVU by double-digit percentages in viewers (+14%) and young adults (+33%), while standing as the #1 scripted show in its slot with Teens 12-17.
- · Suburgatory attracted a larger audience to its time period for ABC year to year (+4%), topping original comedy programming on the same night last year.
During the 10 o’clock hour, ABC’s Nashville once again registered as the #1 new drama in its slot in Total Viewers and Adults 18-49, beating out NBC’s Chicago Fire. In addition, the ABC freshman drama ran #1 in its time period with Adults 18-34 (2nd straight week) and Women 18-34 (3rd straight week), outdelivering drama competition on CBS (CSI) and NBC (Chicago Fire). Nashville retained 100% of its Adult 25-54 audience week to week.
- · Nashville continues to see huge spikes from its L+SD to L+7 numbers, jumping by 57% in Adults 18-49 (+1.3 rating) and by 43% in Total Viewers (+3.15 million), making it the 2nd-biggest young adult gainer this season among both new shows and among 10pm series.