neil-patrick-harris-opening-oscars

via press release:

ABC Sunday Prime (7:00 – 11:00 p.m. – Fast Affiliate averages)

With coverage of the “87th Annual Academy Awards,” ABC overshadowed Sunday’s prime, leading its combined broadcast competition (CBS, NBC and Fox) by 211% in Total Viewers and by 300% in Adults 18-49.

 

“Oscar’s Red Carpet Live” (7:00 – 8:30 p.m.)

Building by 10.6 million viewers from its first half-hour to its final half-hour (13.7 million to 24.3 million), ABC’s “Oscar’s Red Carpet Live” pulled in 24.3 million viewers from 8:00-8:30 p.m. leading into the ceremony.

 

“The Oscars” (8:30-11:48 p.m.)

ABC’s 2015 broadcast of “The Oscars” drew an average audience of 36.6 million Total Viewers and earned a 10.8 rating among Adults 18-49, based on Nielsen’s “Fast National” ratings. The 2015 “Oscars” ranked as TV’s top entertainment telecast overall in 1 year – since last year’s telecast on 03/02/14.

 

TV’s biggest awards show, ABC’s “The Oscars” towered over other key awards shows this year, outdrawing the 2015 “Golden Globe Awards” by 17.3 million viewers and 86% in Adults 18-49 (19.3 million/5.8 rating in AD18-49 on 1/11/15) and the 2015 “Grammy Awards” by 11.8 million viewers and 30% in Adults 18-49 (24.8 million/8.3 rating in AD18-49 on 2/8/15).

 

ABC’s 2015 “Oscars” telecast reached an estimated 63.0 million unique television viewers across the U.S. – unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

 

Digital

Oscar.com experienced increased traffic compared to last year (despite this year’s “Oscars” season being 1 week shorter than last year), with visits up 8% (18.3 million vs. 17.0 million) versus a year-ago.

 

From nominations week through “Oscar” Sunday, video views on the site posted solid growth, up 28% (8.0 million vs. 6.2 million), with video views/visits up 20% versus a year ago.

 

On “Oscar” Sunday alone, Oscar.com garnered over 7.1 million visits (+14%) with video views posting solid gains, up 46% (3.4 million vs. 2.3 million) versus the prior year.

 

Social Activity (SocialGuide)

According to Nielsen SocialGuide, a total of 13.0 million people saw 5.9 million tweets about ABC’s “Oscars” on Sunday 2/22/15. These tweets were sent by 1.4 million people and generated 801.3 million Twitter TV impressions.

 

 

The most-tweeted about minute occurred at 11:21 p.m. ET (60,044 Tweets during the minute) as viewers applauded Lady Gaga’s “Sound of Music” tribute and Julie Andrews’ appearance.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus