via press release:
ABC Leads Monday Night across Key Women Demos
ABC’s “The Bachelorette” Leads 2-Hour Time Slot in Total Viewers and Adults 18-49
“The Bachelorette is Monday’s Most-Watched and Most-Tweeted Series
ABC’s “Mistresses” Holds Steady Week to Week in Total Viewers and Adults 18-49,
Gaining Overall Viewers Year to Year
ABC Monday Prime (8:00-11:00 p.m. – 5.1 million and 1.3/4 in AD18-49):
With “The Bachelorette” and “Mistresses,” ABC was the 2nd-most-watched TV network overall on Monday, while winning the night across among key Women demos (W18-34/W18-49/W25-54).
- ABC’s “The Bachelorette” was Monday’s most-watched TV show overall (5.9 million), finishing as the top series on the night for its 4th consecutive 2-hour telecast. It was also the No. 1 show of the night in key Women.
“The Bachelorette” (8:00-10:00 p.m. – 5.9 million and 1.5/5 in AD18-49):
From 8:00-10:00 p.m., “The Bachelorette” ranked No. 1 in its 2-hour time period among Total Viewers (5.9 million), Adults 18-49 (1.5/5-tie), Adults 18-34 (tie) and across all key Women demos (W18-34/W18-49/W25-54). In fact, it was the show’s 3rd consecutive 2-hour telecast to rank No. 1 in its time slot with viewers and young adults. “The Bachelorette” was also the No. 1 most-social series on broadcast Monday night with 69,605 tweets, up 10% from the prior week.
“Mistresses” (10:00-11:00 p.m. – 3.7 million and 1.0/3 in AD18-49):
During the 10:00 p.m. hour, ABC’s “Mistresses” took second in its time period and held steady week to week in Total Viewers (3.7 million) and Adults 18-49 (1.0/3). The ABC drama was up year to year in Total Viewers (3.6 million on 6/24/13).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/23/14. Nielsen Socialguide 6/23/14, Total Tweets +/- 3hrs during telecast.