via press release:

“The View’s” Season 17 Premiere Week Sets a Near 7-Month High

in Women 18-49 and Women 25-54 and 5-Week High in Total Viewers


Third Season Launch Week of “The Chew” Soars to 20-Month Highs in Women 18-49 and Women 25-54 and 8-Month High in Total Viewers, Ranking Among the Series’ Top 5 Weeks of All Time


“General Hospital’s” 50th Anniversary Commemoration Continues with

‘Baby and Legal Drama’ Powering 5-Month High in Total Viewers



“The View”: (11:00 a.m. – 12:00 p.m.)


Featuring all-new host Jenny McCarthy, “The View” launched its 17th season soaring to near 7-month highs in Women 18-49 (553,000/0.9 rating) and Women 25-54 (749,000/1.2 rating) – and to a 5-week high in Total Viewers (3.01 million) – since weeks of 2/25/13 and 8/5/13, respectively.


“The Chew”: (1:00 – 2:00 p.m.)


“The Chew” kicked off its third season delivering its most-watched week in over one-and-a-half years in Women 18-49 (512,000/0.8 rating) and Women 25-54 (672,000/1.1 rating) and in nearly 8 months in Total Viewers (2.59 million) – since weeks of 1/9/12 and 1/28/13, respectively.


In fact, this week stood as the series 4th-most-watched week on record in the key women demos and its 5th-most-watched week in Total Viewers.


  • Monday’s season 3 launch, featuring co-host Daphne Oz’s exciting baby news announcement, qualified as the show’s most-watched telecast in close to 8 months in Total Viewers (2.85 million), while Tuesday’s telecast, celebrating National TV Dinner Day with Chef Batali and Chef Symon squaring off in a TV dinner showdown, was its most-watched telecast in nearly 20 months in Women 18-49 (584,000/0.9 rating) – since 1/28/13 and 2/2/12, respectively.


  • Impressively, Monday’s show became “The Chew’s” #4 telecast ever in Total Viewers and #6 of all time in Women 18-49.


  • Versus last season’s premiere week (9/10/12-9/14/12), “The Chew” was up by a solid 21% in Total Viewers (2.59 million vs. 2.14 million), by 37% in Women 18-49 (512,000 vs. 373,000) and by 26% in Women 25-54 (672,000 vs. 535,000).







“General Hospital”: (2:00 – 3:00 p.m.)


Nearly half way through its 50th anniversary commemoration, ‘baby and legal drama’ powered “General Hospital” to a 5-month high in Total Viewers (2.78 million) – since week of 4/8/13 – and to its 2nd-most-watched week in 5-months in Women 18-49 (665,000/1.0 rating) and Women 25-54 (917,000/1.5 rating) – since weeks of 4/15/13 and 4/8/13, respectively.


  • Tuesday’s telecast, featuring complications with Britt’s baby and a newly-freed Franco proclaiming his feelings for Carly, ranked as the series’ most-watched telecast in nearly 5 months in Total Viewers (3.00 million), while Wednesday’s episode, revealing Baby Connie, was its 2nd-most-watched telecast in over 2 years in Women 25-54 (1.03 million) – since 4/10/13 and 8/15/11, respectively.


  • With one week to go in the 2012/13 season, “General Hospital” is pacing for its strongest season in 5 years in Total Viewers (2.97 million), generating the biggest year-to-year increases of any broadcast daytime drama (+14% – vs. 2.61 million), and is also the growth leader season to season in Women 18-34 (+35% – 253,000 vs. 187,000) and Women 18-49 (+7% – 769,000 vs. 718,000).


  • Notably, season to date, “General Hospital” is TV’s #1 broadcast program in daytime in Women 18-34, and ranks #2 in Women 18-49 and Women 25-54.



Source: NTI, U.S. ratings, week of 9/9/13, Live + Same Day; 2012/13 season: 9/24/12-9/15/13, most current. Gapped/Breakout programming excluded.


Posted by:TV By The Numbers

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