via press release:
A&E NETWORK GREENLIGHTS NEW DOCUSERIES ‘THE HERBERT BROTHERS’
PRODUCTION BEGINS IMMEDIATELY ON 8 HALF-HOUR EPISODES THAT FEATURE A HOMEGROWN ADVERTISING AGENCY FOUNDED BY FIVE BROTHERS WHO WON A SUPER BOWL COMMERCIAL CONTEST
NEW YORK, NY – April 1, 2014 – A&E Network has ordered the new nonfiction series “The Herbert Brothers” (working title) from Zig Zag Productions, it was announced today by David McKillop, General Manager and Executive Vice President of A&E. The series will follow five brothers who launched an advertising empire after creating the #1 Super Bowl commercial. Production begins immediately on eight half-hour episodes and the series is slated to premiere this summer.
Down in Batesville, Indiana, there’s a family that runs the number one ad agency in town. Sure, the population is only 6,508, and they’re self-proclaimed “nobodies from nowhere.” But the Herbert brothers made advertising history when their homemade commercial won the “Doritos Crash the Super Bowl” contest and ranked #1 on the USA Today ad meter. They were up against the best and brightest advertising minds on Madison Avenue. And they won.
The Herbert Brothers took their $1,000,000 winnings, established an advertising agency and continued developing commercials for major companies like Pepsi, Go Daddy and Shasta, to name a few. The five brothers still live and work in their idyllic hometown and enlist help from the locals; their friends act, mom caters, dad builds sets and neighbors help script.
“The Herbert Brothers” is produced by Zig Zag Productions for A&E Network. Executive producers for Zig Zag Productions are Matt Gould, Danny Fenton and Mark Efman. Executive producer for A&E Network is Lily Neumeyer.
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