via press release:
‘14 DIVISIONAL PLAYOFFS MOST-WATCHED EVER
AVERAGE OF 37.8 MILLION VIEWERS TUNED IN
COWBOYS-PACKERS ON FOX SECOND MOST-WATCHED
DIVISIONAL GAME EVER
COLTS-BRONCOS ON CBS SECOND MOST-WATCHED
AFC DIVISIONAL EVER
An average of 37.8 million viewers watched the four Divisional Playoff games last weekend, making it the most-watched NFL Divisional Weekend ever, topping the previous record (36.6 million, 2011).
Sunday afternoon’s Dallas Cowboys-Green Bay Packers matchup on FOX averaged 44.4 million viewers to rank as the second most-watched Divisional game on record (New York Giants-Green Bay Packers, 1/15/12, FOX, 45.1 million), and the most-watched show since Super Bowl XLVIII.
The Indianapolis Colts–Denver Broncos game on CBS drew 41.8 million viewers to rank as the second most-watched AFC Divisional Playoff game since at least 1987 (New York Jets-New England Patriots, 1/16/11, CBS, 43.5 million).
Saturday afternoon’s Baltimore Ravens-New England Patriots game on NBC averaged 34.0 million viewers to rank as the third-most watched Saturday AFC Divisional game on record. The Carolina Panthers-Seattle Seahawks game on FOX rounded out the weekend averaging 31.0 million viewers, the network’s most-watched primetime Saturday NFL Playoff game ever.
Since the 2014 Academy Awards, eight NFL games have accounted for the only programs on television to average at least 30 million viewers – four Divisional playoff games, one Wild Card playoff game and three regular-season games.