via CBS press release:
THIS JUST IN…
From CBS Entertainment…
“BIG BROTHER” WINS SUNDAY IN KEY DEMOS
“Big Brother 11” Is Sunday’s Number One Program in Adults 18-49 and Adults 25-54
BIG BROTHER 11 placed first on Sunday in key demographics, ranking Number One for the night in adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Aug. 23.
BIG BROTHER 11 SUNDAY was first in adults 18-49 (2.5/08) and adults 25-54 (3.1/08) while placing second in households (4.3/08), viewers (7.36m), and adults 18-34 (1.9/07).
BIG BROTHER 11 continues to post year-to-year growth. Versus its year ago night performance, BIG BROTHER 11 SUNDAY improved +22% in viewers, +14% in adults 18-49, +19% in adults 18-34 and +11% in adults 25-54.
All three editions of BIG BROTHER are up versus a year ago.
Updated Sunday ratings will be available tomorrow.