via press release:
BIG BROTHER” LIVE EVICTION SHOW SWEEPS ITS TIME PERIOD IN VIEWERS AND KEY DEMOS
“Big Brother Thursday” Posts Week-to-Week Increases in Viewers, Adults 18-49 and Adults 18-34
CBS Wins Night in Key Ratings Measures
Thursday’s BIG BROTHER live eviction show swept its time period in viewers and key demographics, while posting week to-week increases in adults 18-49 and adults 18-34 versus last week, according to Nielsen preliminary live plus same day ratings for August 4.
BIG BROTHER THURSDAY was first in households (4.4/07), viewers (7.27m), adults 25-54 (3.2/09), adults 18-49 (2.7/08) and adults 18-34 (2.2/08) for the fifth consecutive week.
Compared to last week, BIG BROTHER THURSDAY was up +2% in households (from 4.3/07), +4% in adults 18-49 (from 2.6/08), +5% in adults 18-34 (from 2.1/07), even in adults 25-54 and added +150,000 (from 7.12m, +2%).
For the night, CBS was first in households (4.1/07), viewers (6.32m), adults 25-54 (2.3/06) and adults 18-49 (1.8/06) for the fifth consecutive week.
Updated Thursday ratings will be available this afternoon.