via press release:
“BIG BROTHER” TO SIZZLE AGAIN IN SUMMER 2011
CBS PICKS UP ANOTHER EDITION OF ITS PERENNIAL REALITY HIT
This Summer’s 12th Edition Continues to Post Across-the-Board Increases On-Air and Online
Two-Hour Finale to be Broadcast Tonight, 9:00-11:00 PM, Following the Premiere of “Survivor: Nicaragua”
BIG BROTHER, the perennial summer reality hit, will return for its 13th edition next summer on the CBS Television Network.
This summer’s 12th edition of BIG BROTHER is posting year-to-year increases, up +5% in viewers (7.64m vs. 7.26m), +4% in adults 18-49 (2.7/09 vs. 2.6/08), +10% in adults 18-34 (2.3/08 vs. 2.1/07) and +3% in adults 25-54 (3.2/09 vs. 3.1/09).
“Big Brother is our summer hero,” said Jennifer Bresnan, executive vice president, alternative programming, CBS Entertainment. “Every year, our producers deliver innovative twists and turns, consistently evolving this proven franchise and engaging one of the most loyal and interactive fan bases on television and online.”
Online, BIG BROTHER continues to grow with CBS.com seeing a +15% increase in full-episode views compared to a similar period last summer.
The special two-hour finale of this summer’s edition of BIG BROTHER, when Lane, Enzo and Hayden will compete for the $500,000 prize, will be broadcast tonight (9:00-11:00 PM, ET/PT) following the premiere of “Survivor: Nicaragua.”
BIG BROTHER, hosted by Julie Chen, follows a group of people living together in a house outfitted with over 52 cameras and 95 microphones recording their every move 24 hours a day. Each week, the Houseguests vote someone out of the house. Tonight, the last remaining Houseguest will receive the grand prize of $500,000.
BIG BROTHER 12 is executive produced by Emmy Award-winning producer Allison Grodner and Rich Meehan for Fly on the Wall Entertainment, in association with Endemol U.S.A.