via press release:
BRAVO EARNS MOST-WATCHED MAY IN NETWORK HISTORY
Ranks As #9 Ad Supported Cable Entertainment Network Among P18-49
NEW YORK – May 29, 2014 – Bravo Media continues record-ratings success earning its most-watched May in network history averaging 858,000 total viewers, according to Nielsen. Year to-date, Bravo ranks as the #9 ad supported cable entertainment network among P18-49 as well as the #1 most affluent and educated ad-supported cable entertainment network among P18-49. Bravo is one of only three networks in the top 10 that are up year-to-date (Discovery and AMC). Additionally, the network maintained the #1 ranking for the most loyal audience in cable entertainment, and was also the top network on cable and broadcast for delivering TV ad likeability. Bravo earned its best night ever among all key demos on May 4, behind the strength of the Sunday lineup of “The Real Housewives of Atlanta,” “Watch What Happens Live,” and “Married to Medicine.”
Contributing to the month’s strong performance is part three of “The Real Housewives of Atlanta,” reunion, which was the highest-rated reunion episode of the series among all key demos with 3 million P18-49 and 5.1 million total viewers. It was also the most-watched reunion of “The Real Housewives” franchise. Season two of “Married to Medicine” is averaging 1.2 million P18-49 and 2.1 million total viewers, while season three of “Million Dollar Listing New York” is averaging 1.3 million total viewers. In late-night, “Watch What Happens Live,” hosted by Andy Cohen, is averaging 980,000 total viewers and season two of “Fashion Queens” is averaging 1.2 million total viewers.
Source: Nielsen Media Research, L7 data through 5/11/14 blended with LS data through 5/25/14 unless otherwise noted, NHI calendar, May averages and ad-supported cable entertainment ranks based on M-Su 8p-11p, most watched= P2+, historical May averages based on comparable blend of L7/LS data, primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of daypart (M-Su 8p-11p) , Affluent/Educated- Most Current VPVH data for NHI 2014 through 5/25/14 as of 5/28/14 including all measured ad-supported cable entertainment networks, growing networks based on NHI 2014 through 5/25/14 versus comparable blend of L7/LS data for equivalent number of weeks of 2013, Ad Likeability: Nielsen TV Brand Effect (IAG). 2014TD (1/1/14-4/29/14). P18-49. Includes all non-sports primetime programming. Top 2 Box where applicable. Ranked against all IAG measured networks (26). Loyalty:: Nielsen Media Research. Weighted average of 1Q14 and 2Q14TD (12/30/13-5/11/14), NHI Calendar. P18-49. Live+7 data. M-Su 8-11p. 6+ minute qualifier. Custom frequency 10+. Ranked out of ad supported cable entertainment networks that air in 100% of the daypart, excluding news, sports, and Spanish language (top 10 of 75 shown). “Loyalty” defined as the percentage of viewers who tuned in 10+ days in one quarter out of all viewers reached in the same quarter.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. Bravo Media is a part of NBCUniversal Entertainment & Digital Networks and Integrated Media group. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.