via press release:
BRAVO MEDIA MARKS FIFTH CONSECUTIVE BEST YEAR EVER ACROSS ALL KEY DEMOS, DIGITAL PLATFORMS, AND FINANCIAL METRICS
NEW YORK – December 16, 2010 – Delivering five back-to-back record-breaking years, Bravo Media earned its best year ever across all key demos in primetime, digital platforms, and financial metrics, according to Nielsen Media Research. In addition, Bravo Digital – BravoTV.com and TelevisionWithoutPity.com – continues to pace for its best year ever across all key metrics with double-digit increases. On the heels of the network’s aggressive development slate, rapid ratings growth and continued momentum in original programming, Bravo expanded to five nights of original programming and in prime year-to-date averages 868,000 total viewers and 535,000 adults 18-49, ranking as the fourth fastest growing top 20 cable entertainment network for the year among adults 18-49. Bravo ranks No. 15 among all ad-supported cable entertainment networks in the coveted adult 18-49 demo (down from No. 18 in 2009). Ranking as the No. 5 cable network among women 18-34, (improved from No. 9 in 2009), Bravo recorded 13 percent growth in 2010 among that demo. Lastly, Bravo added 107 brand new advertisers in 2010, with more than 20 percent growth in national ad revenue versus 2009. On the digital side, revenue grew more than 45 percent with the addition of 42 new advertisers to the roster. For more information, visit http://www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
“While maintaining the most upscale and the most engaged audience in cable entertainment, Bravo has successfully extended its pop culture brand, creating a true multiplatform experience, through innovative digital initiatives and through new retail and licensing partnerships,” said Frances Berwick, President, Bravo Media. “In addition to increasing original programming by over 20 percent, Bravo continued to deliver high quality content that resonated with this audience.”
Adding to the milestones, Bravo earned numerous prestigious awards in 2010, including a Primetime Emmy-Award for “Top Chef” in “Outstanding Reality Competition Program” category; a Media Vanguard Award for TelevisionWithoutPity.com; and four 2010 Promax BDA Awards for Bravo’s creative campaigns. Continuing the extension of the Bravo brand beyond the television screen, Bravo Media increased its major retail and merchandising partnerships in 2010 with multiple “Top Chef” brand extensions, including “Top Chef University: The Online Academy,” a comprehensive, online culinary academy; a ‘Top Chef” cookware line on HSN; and the third installment of the New York Times best-selling ‘Top Chef” cookbook, as well as a “Real Housewives” book and an exclusive DVD partnership with Target.
“It’s yet another indication of how aggressive this NBC Universal asset has been about redefining its brand from just a TV channel to a bona fide multiplatform experience,” (Paidcontent.com/Dec. 7, 2010). Bravo Digital expanded its innovative offerings this year with a robust slate of cutting-edge social media tools such as the Talk Bubble, the interactive iPad app Bravo Now, and the @BravoTV real-time interactive initiative, giving fans a deeper, more engaged multiplatform viewing experience. Staking their claim as pioneers in the digital industry, Bravo Digital inked numerous first to market deals with cutting-edge, high-profile companies such as Foursquare, Groupon, Facebook, and Twitter.
For Bravo Digital, video streams are pacing up 49 percent year-over-year (5.9 million vs. 3.9 million), uniques are on pace to rise 48 percent (5.5 million vs. 3.7 million), and page views are on pace to increase 13 percent (111 million vs. 98 million) versus the 2009 average. BravoTV.com, also pacing to record its best year ever across all key metrics with double-digit increases across the board, currently shows a 50 percent increase in video streams (5.8 million vs. 3.9 million), a 60 percent increase in uniques (4.2 million vs. 2.6 million) and a 31 percent increase in page views (70 million vs. 53 million) versus 2009. Bravo Mobile should score triple-digit yearly increases across the board and is pacing for its best year ever across all key metrics, with a whopping 268 percent increase in video streams (57,000 vs. 15,500), a 113 percent increase in uniques (695,000 vs. 326,000) and a 106 percent increase in page views (2.9 million vs. 1.4 million).
Over the Summer to support an unprecedented 10 network summer launches of new and returning series, Bravo launched “Summer by Bravo,” the network’s first ever on-air, multi-talent image campaign featuring more than 30 Bravolebrities. Bravo’s original programming soared over the past year, boasting 10 shows that delivered over two million total viewers in 2010, including “Bethenny Getting Married?,” “Millionaire Matchmaker,” “Top Chef,” and the “Real Housewives” franchise. Bravo registered its best week (among all key demos), best month (among total viewers), best quarter (among all key demos), best summer ever (among all key demos) and best year ever in primetime for 2010. The No. 1 food show on cable -“Top Chef” – earned Bravo the top spot as the No. 1 cable network in the Wednesday 10 p.m. hour among adults 18-49 during its seventh season.
Bravo’s watercooler docu-series continue the network’s tradition of returning to bigger audiences, with “Flipping Out” and “The Rachel Zoe Project” delivering their highest rated seasons this summer; season four of “The Millionaire Matchmaker” pacing to record its highest rated season ever; and “Tabatha’s Salon Takeover” starting off its third season with its highest rated season premiere. Additionally, “Real Housewives” spin-off “Bethenny Getting Married” boasted the highest rated series premiere in network history. Late night gab-fest “Watch What Happens: Live” boasts double-digit increases, pacing to earn its highest rated season of the series among all key demos, averaging over 1.3 million total viewers and 867,000 adults 18-49 to-date.
Bravo’s buzzy “Real Housewives” franchise continues to shine, with the fifth season of OC, the third season of New York City and the sophomore season New Jersey recording double-digit increases and earning their highest rated seasons in 2010. “The Real Housewives of Atlanta” repeatedly delivers Bravo’s highest rated Sunday telecasts ever among all key demos, with three consecutive episodes delivering the highest rated unscripted cable entertainment telecast of the week among the coveted 18-49 demo.
Source: Nielsen Media Research, L7 data through 11/28/10 blended with LS data through 12/12/10. 2010TD: 12/28/09-12/12/10 vs. equivalent weeks of prior years, Summer: June- August of respective years. Press Prime: M-Su 8P-11P, Network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart through 12/12/10. Timeslot/hour rank and single episode performance/comparisons based on LS data, cable entertainment telecasts: includes non-sports/WWE and non-news telecasts, season pacing: current season to date average vs. prior season average through equivalent number of eps, #1 food show: P18-49, includes all Top Chef premiere episodes 2010TD vs. all Food Network program averages, Flipping Out: Season 4, total viewers.
Omniture SiteCatalyst, 1/1-11/30/10 vs/ 1/1-11/30/09 for all but series-related claims; 1/1-12/08/10 vs. 1/1-12/08/09 for series-related claims.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit http://www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.