via Bravo press release:
BRAVO POSTS BEST WEEK EVER; RACHEL ZOE UP DOUBLE DIGITS
Bravo Posts Best Week Ever
Over One Million Viewers Log On To BravoTV.com
“The Rachel Zoe Project’s” Second Season Premiere Up Double Digits In All Key Demos
NEW YORK – August 17, 2009 – Fueled by the premieres of its hit series “Top Chef” and “Flipping Out,” the finales of “Top Chef Masters” and “Miami Social,” the topical series “Watch What Happens: Live” and the fourth episode of “The Real Housewives of Atlanta,” Bravo posted another record setting week (wk of 8/17/09) in Prime with its highest delivering week ever in all demographics, according to Nielsen Media Research. This was Bravo’s best week ever among adults 18-49 (616,000 viewers) and total viewers (952,000), and the second consecutive week of record numbers among total viewers.
“The Rachel Zoe Project’s” second season premiere saw double digit increases versus its prior season, with 516,000 adults 18-49 and 685,000 total viewers. The series was up 27 percent among adults 18-49 (vs. 405,000) and up 30 percent among total viewers (vs. 527,000), versus the season one premiere (9/9/08). The 11 p.m. repeat earned an additional 292,000 adults 18-49 and 397,000 total viewers. “The Rachel Zoe Project” airs Mondays at 10 p.m.
The season three premiere of Bravo’s “Flipping Out” garnered the series’ highest rated premiere ever in all demographics with 1.03 million total viewers and 760,000 adults 18-49 tuning-in, up 53 percent among total viewers (vs. 672,000) and 49 percent among adults 18-49 (vs. 511,000), versus the season two premiere (6/17/08, Tue 10P). With its highest rated episode of the season in all demos, the season finale of “Miami Social” attracted 716,000 total viewers (up 9 percent versus the prior week) and 512,000 adults 18-49. “Flipping Out” airs Tuesdays at 10 p.m.
The No. 1 rated food show on cable, Bravo’s Emmy and James Beard Award-winning series “Top Chef” attracted 1.76 million adults 18-49 and 2.6 million total viewers with its 9 p.m. sixth season debut. The “Top Chef: Las Vegas” premiere ranked No. 1 in its time period versus all cable competition in adults 18-49, and was the No.1 cable telecast of the day among adults 18-49 and females 18-49. “Top Chef: Las Vegas” airs Wednesdays at 10 p.m.
The season one finale of “Top Chef Masters” achieved 1.67 million adults 18-49 and 2.42 million total viewers. With seven consecutive weeks of gains among total viewers and series highs in key demos, “Top Chef Masters” became Bravo’s highest rated first season competition series.
“The Real Housewives of Atlanta’s” fourth episode delivered 1.94 million adults 18-49 and 2.82 million total viewers, the second highest non-finale “Real Housewives” franchise telecast ever among adults 18-49 and total viewers. The series was up 94 percent among adults 18-49 (vs. 1.002 million) and up 121 percent among total viewers (vs. 1.28 million), compared to season one’s fourth episode. “The Real Housewives of Atlanta’s director’s cut” of the second season’s third episode delivered 1.3 million total viewers and 876,000 adults 18-49. “The Real Housewives of Atlanta” airs Thursdays at 10 p.m.
Bravo’s topical series “Watch What Happens: Live” delivered 632,000 adults 18-49 and 878,000 total viewers in its sixth week, the highest episode of the series among adults 18-49 and the network’s highest Thursday late night (12A-4A) telecast ever in the demo. “Watch What Happens: Live” airs Thursdays at midnight ET (tape delayed PT).
Online, BravoTV.com scored 1.04 million unique visitors for the Sun-Sat week, Bravo’s third-highest delivery ever. The show sites for “The Real Housewives of Atlanta,” “Top Chef: Las Vegas” and “Top Chef Masters” each generated over one million page views during the week. “Flipping Out” returned strong for its third season, with premiere week page views up 20 percent over season two.
Source: Nielsen Media Research, Live + SD through 8/24/09; #1 Food Show source: Top Chef on Bravo Premiere Program Average (8/3/09 – 08/24/09) vs. All Food Network Program Averages, Excluding Specials Most Current, P2+ & A18-49 (000), Galaxy Explorer, subject to qualifications available on request, Real Housewives rank includes regular season telecasts; Omniture SiteCatalyst, 8/16-22/09. Flipping Out S2 Premiere Week: 6/15-21/08.
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