via press release:
BRAVO MEDIA LAUNCHES “SUMMER BY BRAVO,” A NETWORK-WIDE SUMMER BRAND CAMPAIGN FEATURING OVER 20 BRAVOLEBRITIES
Pop Icon Britney Spears’ New Single “I Wanna Go” Exclusively Featured in the Promo, Premiering Thursday, May 26th
Programming Line-up Includes 10 Series Premieres
New York, NY – May 25, 2011 – Bravo Media kicks off another splashy “Summer by Bravo,” campaign, following the enormous success of last year’s network-wide, on-air event supporting an aggressive summer lineup of programming. The various promotional spots premiering Thursday, May 26 feature over 20 Bravolebrities heading off to camp – Bravo style – and moving to Grammy Award-winner Britney Spears’ new single “I Wanna Go.” With a blockbuster lineup of ten summer launches of new and returning original series, “Summer by Bravo” features network talent including Jewel and Padma Lakshmi by the campfire; Lisa Vanderpump, Giggy, Kyle Richards and NeNe Leakes exploring their luxurious cabin; Gail Simmons and Curtis Stone in an intense ping pong match; Jenni Pulos pulling a prank on Jeff Lewis; Patti Stanger failing a trust exercise with Kara DioGuardi and Kathy Griffin starting trouble, among others. For more information, visit http://www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
“Britney’s new single is the perfect pairing for our Bravo summer experience,” said Frances Berwick, President, Bravo Media. “Summer by Bravo is an invitation to our viewers to spend a fun, original content-packed summer to remember with us, as we roll out brand new and returning food, fashion, beauty, design and pop culture series.”
The new and returning summer series premieres include: “Platinum Hit” (May 30), “Million Dollar Decorators” (May 31), “Rocco’s Dinner Party” (June 15), “Mad Fashion” (August), “Most Eligible Dallas” (August), “Ready To Wear” (August), “The Millionaire Matchmaker” (Summer 2011), “The Rachel Zoe Project” (Summer 2011), “Flipping Out” (July 2011), and “Top Chef Just Desserts” (Summer 2011). Continuing throughout the summer will be new episodes of “Watch What Happens: Live,” “The Real Housewives of New Jersey” and “The Real Housewives of New York City.”
Last summer’s innovative network-wide marketing initiative, “Summer by Bravo” saw the 2010 summer ratings increase 18 percent among adults 18-49 versus summer 2009. Additionally, summer 2010 programming was up 23 percent over spring 2010 among the highly coveted adults 18-49 demographic.
With the new single of Spears’ “I Wanna Go” as the soundtrack, the “Summer by Bravo” promo will debut on Bravo, online, and in over 710 theaters across the U.S. Bravo produced one 60-second promo and three 30-second promos featuring many of the network’s talent in different scenarios. Cavorting at “Camp by Bravo,” talent appearances include Kathy Griffin (“My Life on the D-List”), China Chow (“Work of Art: The Next Great Artist”), Jeff Lewis (“Flipping Out”), Jenni Pulos (“Flipping Out”), Kara DioGuardi (“Platinum Hit”), Jewel (“Platinum Hit”), Curtis Stone (“Top Chef Masters”), Nene Leakes & Kandi Burruss (“The Real Housewives of Atlanta”) Gail Simmons (“Top Chef: Just Desserts”), Padma Lakshmi (“Top Chef”), Teresa Giudice & Caroline Manzo (“The Real Housewives of New Jersey”) Bethenny Frankel (“Bethenny Ever After”) Tabatha Coffey (“Tabatha’s Salon Takeover”), Patti Stanger (“Millionaire Matchmaker”), Andy Cohen (“Watch What Happens: Live”), Jill Zarin & LuAnn de Lesseps (“The Real Housewives of New York City”), Lisa Vanderpump, Giggy & Kyle Richards (“The Real Housewives of Beverly Hills”), Chris March (“Mad Fashion”), and Rocco DiSpirito (“Rocco’s Dinner Party”).
Bravo fans can graduate from camper to counselor at http://www.BravoTV.com/summer-by-bravo on the web and on-the-go at m.BravoTV.com with exclusive behind-the-scenes photos and videos. Check out our camp talent show, hear our Bravolebrities’ favorite camp memories, and send camp postcards with our “Summer by Bravo” e-cards. And thanks to the Shazam mobile app, viewers can also tag the promo on their smartphones to access photos, videos, and behind-the-scenes content. Users can also share links to “Summer by Bravo” content via Facebook and Twitter.
Source: Nielsen Toolbox; Live + SD; P18-49 M-S 8-11P average. Spring=March-May, Summer=June-August. 2009 vs. 2010.